“It can be hard to tell a nuanced and moving story in a typically small imprint area of a promotional product. A printed piece can be a great vehicle for a story but does not have the emotional impact and staying power of swag. Together, print and promo products, the customer stories come to life in a unique and compelling way.”
I recently heard that quote and I wanted to share it.
This quote resonates so strongly with us. As a promotional product agency, our mission is to help our clients build community with their targeted audiences through creative, memorable and engaging solutions. We know that when we are able to combine print with a physical imprinted product, the result can be transformative. This is because a print piece, when done right, provides the context, stories and calls to action, while also building the overall brand. The accompanying imprinted product is a long-lasting, useful, appreciated item that creates or enhances an emotional connection. The two come together in an interactive and informative way that can result in a much longer impression than either print or swag on its own.
A perfect example of an integrated print/promo solution is our unique postcard stickers. They are more than just a piece of mail; they actually get noticed in the mailbox. Our sticker postcards extend the life of the marketing outreach – they combine the storytelling benefits of a fully branded postcard with the fun and long-lasting impression of stickers. The resulting product transfers the desired calls to action while including a product that is truly sticky (pun intended) with the targeted audience. We have run numerous creatively designed sticker postcards for strategic purposes, including save the dates, thank you mailings and awareness campaigns.
There are numerous other custom-integrated print/swag combos that can make a marketing campaign come to life. These custom solutions are not always obvious or found easily in a catalog. They are more difficult projects than ordering an imprinted pen. However they are significantly more impactful to the target audiences and have a much greater chance of creating the intended impact. So next time you are developing a direct mail campaign, think about the power of integrating a printed piece with your promo item.