marketing ideas

Promotional Products Sales Still Heating Up

The popularity of promotional products continues to rise! The latest data by Promotional Products Association International (PPAI), of which Magellan Promotions is a member, reveals that annual sales growth for the industry in 2018 was 6.3% over 2017 to a record $24.7 billion. Overall industry sales growth since 2009 has been 55%. “We have continued to see a strong interest in marketing through promotional products in the industries we serve as well. Our growth over the past few years has outpaced the industry, growing at more than 25% in 2018,”Read more »


The Art of Finding the Best Ideas

It is such an honor that Magellan Promotions was named in the 2018-2019 edition of The Best Enrollment Marketing Ideas for our sticker sheets and the innovative ways we help clients benefit from the newest sticker sensation. So we invited the list creator to write a guest blog post this month on how the Best Ideas are chosen. Author Karyn Adams is Principal and Creative Director for H·A ThirtyOne, a marketing firm focused specifically on Higher Ed. Every year, coming up on eight in 2020, H·A ThirtyOne publishes The BestRead more »


New Products for 2019

In January, Magellan Promotions sent Julia Buraczewski and Haley Elmendorf to Las Vegas to attend the Promotional Products Association International (PPAI) yearly expo.  The PPAI Expo is North America’s largest promotional products trade show and features 1,200 exhibitors showcasing more than a quarter million products over six miles of show floor. Haley and Julia scoured the show, picking up on trends and new products that they thought were not only cool and fun, but would be appreciated and used by the recipients.  They came back to Milwaukee with a list of ideas andRead more »