marketing ideas

Keep the Excitement Going with Committed Students

There has never been a collegiate recruitment cycle more challenging than this one for many institutions. Yielding a class was already difficult before COVID reared its ugly head. Now recruitment offices need to meet their recruitment goals while having to shift to new tactics.   While digital communication has its place and purpose, a comprehensive marketing plan needs to include opportunities for physical connections. During COVID, promotional products provide an opportunity to create long-term physical connections. As our proprietary research demonstrated, promotional products integrated into the recruitment process are influential in

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New Products for 2021

One of the most anticipated projects each January for our team is the chance to learn about new promotional products that are introduced to the industry. Instead of the team making our annual trek to Las Vegas for the Promotional Products Association International (PPAI) Expo, we experienced learning about the products from the comfort of our homes.  As a company, we commit to staying on top of the latest product trends and identify which new products are not just fun or cool, but will be appreciated, used and create memorable

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Fulfillment and Mailing Made Easy

Packaged promotional products sent by mail are an excellent way to create tangible connections with your audience. That’s because they have a different kind of impact. Imprinted mailers create a sense of excitement when first received, and the products included inside create continued engagement with recipients. They also provide a way to reach and activate your audience other than relying on cluttered email inboxes. However, mailers can be daunting and time-consuming to plan without the right considerations upfront. Thankfully, with our years of experience producing successful mailings, we are uniquely

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The College That Gave Away “Keychairs”

Carthage College in Kenosha, WI knows that college grads love to display their pride for their alma mater. So the college wanted to give its alumni a way to do just that! The alumni relations office came to us when they needed a memorable and fun item to give alumni at homecoming. After considering the options, they decided that incorporating one of the more beloved campus symbols – the famous red Adirondack chairs overlooking Lake Michigan – was perfect. Collaborating with Hannah Jorgensen, one of Magellan Promotion’s account managers, they

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The Final Straw

Trendiest Products are Environmentally Friendly

One of the most enjoyable things about our jobs at Magellan Promotions is seeing the latest and greatest products coming out. We recently learned about new eco-friendly products from Leed’s, one of our top production partners. We’re impressed by the company’s commitment to offering products made from recycled materials or highly renewable sources. Besides, the products are very cool! Take a look below for some of our account managers’ favorites:   Hannah Jorgensen – I like the Bamboo Fiber Lunch Box with Cutting Board. This box is great for taking

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Less Expensive Sticker Sheet Now Available for Smaller Quantities!

Like the idea of custom sticker sheets but surprised at the cost? Well, we are excited to announce a new sticker sheet option that is lower in price! Magellan Promotions looked for a way to provide a less expensive option to those ordering smaller quantities of sticker sheets and found that, by using digital printing for lower quantities, there is a savings as much as 20% on our popular full page, half page, and no. ten envelope size sticker sheets. In general, a lower quantity is defined as fewer than

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