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Recruitment and Enrollment Resources

From awareness to enrollment, promotional product solutions can help you build deeper, stronger connections with prospective students at every touchpoint. But promo only works when it’s strategic and thoughtfully integrated. Here we’ve collected several resources to show you how schools we work with are implementing promotional product solutions to connect with prospective students in fun, memorable, and influential ways.

Smart Swag Works. We Have Data to Prove It.


Nearly half of students we surveyed said that promotional products had some influence on where they chose to attend school. And the #1 emotion promo creates? Excitement.

Download the full research report to see how thoughtful integration of promotional products can change the way students feel about your school.

project stories

See how we work with our clients to develop strategic, fully-integrated promotional product solutions that create results.  

Iowa State Creates Excitement for Prospective Students from the First Impression to Final Commitment

With intense competition for a shrinking number of college-bound students, colleges and universities need creative ways to build interest and amplify excitement consistently, from the earliest stages of recruitment, all the way to the first day of class. Custom merch for college recruitment is a perfect method of achieving those goals.

Alverno College Helps Students ‘Shout from the Mountain Top’ with Yard Signs

St. Bonaventure Pop-Up Card Promotes the Virtual Tour and Application

California University of Pennsylvania Engages Two Prospective Student Audiences with One Sticker Postcard

Rhodes College Includes a Promo Box to Build Affinity as Part of an Anti-melt Campaign

Bryn Mawr Admissions: Sharing Pieces of Culture with Sticker Sheets


Curated collections of product solutions to reach specific audiences, tackle unique challenges, and improve enrollment outcomes. 

Student Recruitment

A collection of product solutions that span the entire enrollment funnel.

2024 New & Trending Products

See what's hot for 2024!

Interactive Mailings

Create memorable physical touchpoints using mailable items and custom packaging.


Learn how to include the effectiveness of promotional product marketing in yield and anti-melt campaigns to keep deposited students interested and engaged with Steve Baker and Sarah Blake as they walk through examples of effective and impactful anti-melt strategies.

Yield and Anti-Melt Strategies with Promotional Products

Date: March 17, 2021 | Duration: 30 minutes


Articles and blog posts covering a variety of promotional product solutions, opportunities, and challenges in the recruitment, admissions, and enrollment space. 

Make Direct Mail Even More Exciting with Effective Merch

What the Voice Tells Us About College Recruitment and Swag

Integrated Promotional Products in a New Era of Student Recruitment


Build excitement by integrating branded merch into your Slate comm flows.

Postage Permits

We are happy to mail using a client’s USPS non-profit number. Here are a few best practices for this to go smoothly. Let our team know up front on the project so we can make sure to get the information we need right away. 

While our mail house does prefer to use their permit number for the mailing, we can use the client’s permit, If using their permit number, ensure there is enough postage to cover the mailing.

The information we need to in order to use a client’s nonprofit number includes the following:

Formatting the Mailing List

Our account team will advise on specific requirements for your project’s mailing list.  We generally recommend these best practices to format the mailing list: