Search
Close this search box.

West Chester Raises Funds with Garden Flag Mailer for Recent Graduates’ Families

Challenge:

West Chester University of Pennsylvania wanted to celebrate their new graduates in an engaging and memorable way while at the same time raising funds for programming. The Office of Parent and Family Relations partnered with their fundraising colleagues to put together a plan to achieve these goals.

Solutions:

The team at West Chester worked with Magellan to develop a campaign that would meet their goals to drive donations and create a positive experience for the families of newly graduated students.

In order to capitalize on the university pride, the team at West Chester sent targeted emails to families with graduating students, posted ads on Facebook, and included information in their monthly newsletter about their campaign.

The campaign offered families the option to purchase a garden flag mailer pack. The funds from the purchase of the flag would go toward the WCU Family Fund. The Family Fund helps provide support to a number of causes, including campus events such as home football tailgates, Family Weekend, and professional resources such as programs that connect students to the West Chester community.

The dual-sided garden flag displayed the school logo on one side and a message of pride for their graduate on the other. This messaging allowed parents to show their pride in their students while also spreading the West Chester brand to their community! The pack also included a full color thank you card that featured a message of gratitude.

In addition to creating the garden flag and insert card, the Magellan team handled the assembly and mailing to each donor.

Outcome and Feedback:

The garden flags were a huge hit – they nearly sold out and raised thousands of dollars for their Family Fund!

In addition to funds raised to support the Family Fund, West Chester was also able to expand their brand reach. Several recipients posted proud pictures of their garden flags on display in their yard on social media!

The success of the flags also led to similar projects to further support their cause. Lexie McCarthy, Director of Parent and Family Relations at West Chester, said, “The flag’s high quality prompted our decision to sell another package of goodies this summer!”

Read the Latest Blog Posts

My Personal List of Recommended Products Not Often Thought Of To Spur Donor Giving

Innovative Branded Merchandise for Donors Collegiate donors love branded merch. Donors have emotional connections to the brand and branded products allow them to show their pride. Thus branded merch serves as a  powerful fundraising incentive while showing appreciation.   The opportunity here is to offer fresh ideas that create excitement around giving campaigns. I have identified a short list of under-the-radar branded merch that I think giving campaigns should consider. While these are a bit more niche than socks and umbrellas, I know that they would not only be appreciated, but valued, used and shown off by donors. Let’s go!     Belts

Read More »
Mailing in the Enrollment Cycle

The Power of Mailing Branded Merch at Four Key Enrollment Points

As college admissions plan for the next class, it is a perfect time to step back and review marketing tactics. The goals of recruitment marketing include building affinity, creating emotional connections and influencing the decision. Physical interactions are a powerful way to accomplish this. Mailing in the Enrollment Cycle Trend: Branded Merch in the Physical Mailbox There has been a resurgence of marketing towards the physical mailbox as marketers are seeing higher ROI on direct mail than on digital and social. Consider that today’s consumer gets about two pieces of direct mail each day, compared to dozens (or hundreds) of emails

Read More »
Magellan Promotions proudly announces our inclusion in the prestigious PPAI 100 list for 2024.

Magellan Promotions Named to PPAI 100 Distributors List for 2024

Magellan Promotions is proud to announce that we have been named to the PPAI 100 list for 2024. Extensively researched and objectively scored, PPAI 100 is the highest recognition Promotional Products Association International bestows on its members. The prestigious list ranks 100 exemplary distributors and 100 exemplary suppliers in the promotional products industry. The PPAI 100 ranking, and our place on it, is based on several factors. Revenue is a key facet of the scoring, but other aspects of organizational excellence are also considered, including business growth over time, corporate social responsibility, technology practices, the strength of firms’ workforces, employee

Read More »

Provide your name, email, and state and your dedicated Account Manager will be in touch to discuss next steps.

"*" indicates required fields

Or call us at 414.831.0184

Postage Permits

We are happy to mail using a client’s USPS non-profit number. Here are a few best practices for this to go smoothly. Let our team know up front on the project so we can make sure to get the information we need right away. 

While our mail house does prefer to use their permit number for the mailing, we can use the client’s permit, If using their permit number, ensure there is enough postage to cover the mailing.

The information we need to in order to use a client’s nonprofit number includes the following:

Formatting the Mailing List

Our account team will advise on specific requirements for your project’s mailing list.  We generally recommend these best practices to format the mailing list: