West Chester Raises Funds with Garden Flag Mailer for Recent Graduates’ Families


West Chester University of Pennsylvania wanted to celebrate their new graduates in an engaging and memorable way while at the same time raising funds for programming. The Office of Parent and Family Relations partnered with their fundraising colleagues to put together a plan to achieve these goals.


The team at West Chester worked with Magellan to develop a campaign that would meet their goals to drive donations and create a positive experience for the families of newly graduated students.

In order to capitalize on the university pride, the team at West Chester sent targeted emails to families with graduating students, posted ads on Facebook, and included information in their monthly newsletter about their campaign.

The campaign offered families the option to purchase a garden flag mailer pack. The funds from the purchase of the flag would go toward the WCU Family Fund. The Family Fund helps provide support to a number of causes, including campus events such as home football tailgates, Family Weekend, and professional resources such as programs that connect students to the West Chester community.

The dual-sided garden flag displayed the school logo on one side and a message of pride for their graduate on the other. This messaging allowed parents to show their pride in their students while also spreading the West Chester brand to their community! The pack also included a full color thank you card that featured a message of gratitude.

In addition to creating the garden flag and insert card, the Magellan team handled the assembly and mailing to each donor.

Outcome and Feedback:

The garden flags were a huge hit – they nearly sold out and raised thousands of dollars for their Family Fund!

In addition to funds raised to support the Family Fund, West Chester was also able to expand their brand reach. Several recipients posted proud pictures of their garden flags on display in their yard on social media!

The success of the flags also led to similar projects to further support their cause. Lexie McCarthy, Director of Parent and Family Relations at West Chester, said, “The flag’s high quality prompted our decision to sell another package of goodies this summer!”

Read the Latest Blog Posts

high school influencers in college recruitment

Influencers in College Recruitment: My Personal Story

Collegiate recruitment is a challenging endeavor. Colleges have traditionally relied on influencers such as high school counselors to help attract prospective students. However, in a landscape where many institutions use this same pathway, standing out and making a lasting impression can be difficult. When collaborating with our clients, one approach that hasn’t received as much attention in reaching influencers at high schools is strategically connecting with individuals who engage with students in their fields of interest. While high school curricula may not offer the same diversity as colleges, students often have the chance to select classes aligned with their passions.

Read More »
2024 Trends in the promo merch industry

2024 Promo Merch Trends Uncovered

2024 Trends in the promo merch industry Along with Hannah Batts and Cassie Dreyer, I went to Vegas in January to attend the PPAI Expo. This is our industry’s largest trade show where our production partners showcase their products. After our reflection, we identified some interesting trends that our clients should be aware of. In addition, we reviewed some trends from previous years to see how those are evolving.    Handles on Drinkware – Overall the drinkware category in branded merch continues to explode. The options seem to multiply two-fold every year and the trend continues to be into high performance

Read More »
core values

EPIC Core Values

Welcome to 2024! A new year always brings with it a sense of renewed purpose and opportunity. Having recently returned from our first-ever team retreat, we’re invigorated by shared visions and exciting plans, especially about how these developments will benefit you, our clients. This retreat was an essential step in aligning our actions with your needs, ensuring that our growth directly translates into delightful experiences and support for you. In the spirit of this new chapter, I’m eager to share our updated and modified Core Values. This evolution in our values is not just an internal change – it reflects

Read More »

Provide your name, email, and state and your dedicated Account Manager will be in touch to discuss next steps.

"*" indicates required fields

Or call us at 414.831.0184