University of Richmond Thanks Donors with Unique Socks


At the beginning of each fall semester, the University of Richmond Annual Giving team launches a kickoff campaign to mark the start of a new academic and fiscal year. They were looking for a fun and unique way to inspire school pride and encourage alumni and parents to make a gift.


The University of Richmond Annual Giving team worked with Magellan on creating a fun sock package as a follow-up thank you gift. The Annual Giving team leaned into using unique artwork for their entire new year kickoff campaign that featured an iconic spot on campus with illustrations of a lake, gazebo, and ducks. This artwork was included on all parts of the package that donors received, including the full color mailing envelope, thank you card insert and socks. The socks also subtly included their spider mascot on the bottom of the socks. While the artwork was not traditional University of Richmond colors and logos, it uniquely resonated with their donors as a reminder of their campus experience, thus becoming a cherished piece. Alyssa Adriansen, Magellan Director of Accounts, said early on she recognized that their detailed artwork would show up better on a sublimated sock rather than a knit sock they had used in the past, so they were able to switch the sock type and create a fantastic looking sock!


The sock campaign was a huge success! University of Richmond saw a 25% increase in donors compared to the kickoff campaign they executed the year prior. Sending out the sock packs was a wonderful way to show gratitude to the donors and thank them with these limited-edition socks. The messaging played up some fun sock puns, “You are the heart and sole of Richmond…Wear them with pride knowing you’ve helped Spiders on the path to sock-cess.”

Morgan Harrell, Senior Associate Director of Annual Giving at the University of Richmond, said “Our alumni, parents, and students loved these socks! Working with Magellan was a breeze and we were so happy with the quality of the socks.” 


Read the Latest Blog Posts

high school influencers in college recruitment

Influencers in College Recruitment: My Personal Story

Collegiate recruitment is a challenging endeavor. Colleges have traditionally relied on influencers such as high school counselors to help attract prospective students. However, in a landscape where many institutions use this same pathway, standing out and making a lasting impression can be difficult. When collaborating with our clients, one approach that hasn’t received as much attention in reaching influencers at high schools is strategically connecting with individuals who engage with students in their fields of interest. While high school curricula may not offer the same diversity as colleges, students often have the chance to select classes aligned with their passions.

Read More »
2024 Trends in the promo merch industry

2024 Branded Merch Trends Uncovered

2024 Trends in the promo merch industry Along with Hannah Batts and Cassi Dreyer, I went to Vegas in January to attend the PPAI Expo. This is our industry’s largest trade show where our production partners showcase their products. After our reflection, we identified some interesting trends that our clients should be aware of. In addition, we reviewed some trends from previous years to see how those are evolving.    Handles on Drinkware – Overall the drinkware category in branded merch continues to explode. The options seem to multiply two-fold every year and the trend continues to be into high performance

Read More »
core values

EPIC Core Values

Welcome to 2024! A new year always brings with it a sense of renewed purpose and opportunity. Having recently returned from our first-ever team retreat, we’re invigorated by shared visions and exciting plans, especially about how these developments will benefit you, our clients. This retreat was an essential step in aligning our actions with your needs, ensuring that our growth directly translates into delightful experiences and support for you. In the spirit of this new chapter, I’m eager to share our updated and modified Core Values. This evolution in our values is not just an internal change – it reflects

Read More »

Provide your name, email, and state and your dedicated Account Manager will be in touch to discuss next steps.

"*" indicates required fields

Or call us at 414.831.0184