Search
Close this search box.

Southern Illinois University Edwardsville Incentive for Giving Campaigns Grows in Popularity

The Foundation and University Advancement team at Southern Illinois University Edwardsville was planning how to promote participation in two upcoming campaigns. Some of the outcomes set for Giving Day, and SIUE Day (a faculty and staff fundraiser), were to raise awareness, increase participation in both opportunities, and meet their fundraising challenge.

Promotional products offer a buzzworthy appeal that is proven to generate awareness and incentivize donations. By diligently considering the design and messaging needs, a single promotional product can be positioned to work seamlessly for more than one campaign.

Socks are popular, affordable, and have a lot of appeal since they work across genders and can accommodate a wide range of sizes. This makes socks a convenient way to reward donors. Not only do they have a strong draw, they were memorable throughout both campaigns. By choosing to brand socks with the University’s recognizable “e” logo, the product was a perfect fit (pun intended) as the SUIE team was able to uniquely position them for two different fundraising campaigns.

To meet the #GivingTuesday fundraising goal, the team set a $60 threshold on donations to be eligible to get the socks. Julie Babington, Director of Annual Giving says, “We are thrilled with the quality of the socks and the custom tag is such an added bonus! We truly believe these socks will bring a welcomed smile to our donors.”

For the campaign, the SIUE team created a physically printed appeal card and ran a crowdfunding page. They also received help from 80 Campus Representatives who worked together to advocate for donations in their respective units.

In fact, the spirit of the campaign caught on so much that the School of Engineering even created an image with a “Dr. Seuss type feel” to help bring additional awareness!

Read the Latest Blog Posts

showing affiliation through branded merch

Why I Wanted MBD Gear – A Surge In Merch

Showing affiliation through branded merch Last year my inlaws turned me on to the Morning Brew Daily podcast. It is a quick, 25-minute weekday podcast that features a millennial and Gen Z’er going through six business stories. I quickly became hooked –loved their energy, insights and found the topics interesting. And I quickly began sharing what I learned on MBD with others.        When they recently started offering merch, I wanted to get it for three reasons. First, I love referring people to the pod. This was another way for me to bring it up. Second, I wanted to signal to

Read More »

Using Innovation to Reduce the Cost of Yard Sign Mailings

Reduce the Cost of Yard Sign Mailings Innovation is one of our four EPIC core values (Expertise, Partnerships, Innovation, Courageous) so we continually challenge ourselves to create innovative solutions for our clients’ needs. Colleges often give out yard signs to committed incoming students and love giving our yard signs for two key reasons: Yard signs let students and parents showcase their pride in the college decision.   The sign is a billboard in the yard, building awareness which becomes an endorsement for the college.   However, the distribution of the signs is challenging. Either admissions counselors are driving around dropping off individual

Read More »
Slate Silver Partnership

Celebrating Our New Slate Silver Partner Status

Slate Silver Partnership We are thrilled to announce that Magellan Promotions is now a Slate Silver Partner! This move underlines our dedication to enhancing the world of higher ed through strategic branded merchandise solutions. This new partnership with Slate, the leading CRM in higher education, enables us to enhance admissions and advancement campaigns for our clients. By integrating branded merch seamlessly with Slate, we help deliver a physical and digital approach through automated comm flows.  “We are truly excited about this partnership, what this means to our collegiate clients and how we can help them through efficiently integrating into Slate,”

Read More »

Provide your name, email, and state and your dedicated Account Manager will be in touch to discuss next steps.

"*" indicates required fields

Or call us at 414.831.0184

Postage Permits

We are happy to mail using a client’s USPS non-profit number. Here are a few best practices for this to go smoothly. Let our team know up front on the project so we can make sure to get the information we need right away. 

While our mail house does prefer to use their permit number for the mailing, we can use the client’s permit, If using their permit number, ensure there is enough postage to cover the mailing.

The information we need to in order to use a client’s nonprofit number includes the following:

Formatting the Mailing List

Our account team will advise on specific requirements for your project’s mailing list.  We generally recommend these best practices to format the mailing list: