As part of their anti-melt strategy during COVID-19, the admissions team at Rhodes College sought to build affinity with students who deposited over the summer until the start of fall classes.
The solution needed to help students to feel valued, remind them of their excitement to attend the college, and help them express their school spirit. It also had to be mailed.
This anti-melt package was assembled in a branded, full color custom box with useful products like a touchless safety key and other products that could help prevent the spread of COVID-19. Additional items such as the embroidered key tag, mug with mints, and sticker sheet provided a way for students to enjoy and share their school pride.
Our team coordinated the entire design of the pieces and ensured the brand was consistent across each different product. By taking advantage of our fulfillment and mail services, our team mailed a package directly to each student.