Rhodes College Includes a Promo Box to Build Affinity as Part of an Anti-melt Campaign

As part of their anti-melt strategy during COVID-19, the admissions team at Rhodes College sought to build affinity with students who deposited over the summer until the start of fall classes.

The solution needed to help students to feel valued, remind them of their excitement to attend the college, and help them express their school spirit. It also had to be mailed.

This anti-melt package was assembled in a branded, full color custom box with useful products like a touchless safety key and other products that could help prevent the spread of COVID-19. Additional items such as the embroidered key tag, mug with mints, and sticker sheet provided a way for students to enjoy and share their school pride.

Our team coordinated the entire design of the pieces and ensured the brand was consistent across each different product. By taking advantage of our fulfillment and mail services, our team mailed a package directly to each student.

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current promo merch trends

Current Promo Merch Trends

As promo merch evolves, we keep our ear to the ground to learn what is trending. Entering into 2023, our team reflected on what we learned at the January PPAI Expo in Vegas (our industry’s largest trade show where our production partners showcase their products) and what we have learned in conversations with clients over the past year. Through our reflection we identified a few trends that shape our recommendations. One-Piece Production As digital printing and automated workflows continue to improve, the revolution of one-piece custom imprinted products (also known as print on demand) is upon us in the promo

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