Rhodes College Includes a Promo Box to Build Affinity as Part of an Anti-melt Campaign

As part of their anti-melt strategy during COVID-19, the admissions team at Rhodes College sought to build affinity with students who deposited over the summer until the start of fall classes.

The solution needed to help students to feel valued, remind them of their excitement to attend the college, and help them express their school spirit. It also had to be mailed.

This anti-melt package was assembled in a fully-branded box with useful products like the touchless safety key, embroidered key tag, and products that can help prevent the spread of COVID-19. The mug with mints, and sticker sheet, provided a way for students to enjoy and share their school pride.

Our team coordinated the entire design of the pieces and ensured the brand was consistent across each different product. By taking advantage of our mail fulfillment service, our team mailed each package directly to each student.

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