Mizzou Alumni Association Has Many Happy Campers with Successful Membership Drive

The Mizzou Alumni Association wanted to bring in new members to the Alumni Association and encourage current members to renew their membership. They needed an idea that would excite people and encourage membership in a timely manner.

The Alumni team brainstormed and came up with a theme for the membership campaign (“Our Members Make Us Happy Campers!”) and a fun promo item to tie everything together: the camper mug. Magellan partnered with Mizzou to produce this fun camping-style mug. The enamel mug has a glossy finish and speckled design with a stainless-steel rim. It is durable and lightweight, so perfect to pack for the next adventure or campfire with friends and family!

To encourage both new membership sign-ups and timely renewals, Mizzou offered the exclusive camper mug if alum signed up or renewed their membership by a certain date. The fun Happy Camper artwork on the mug tied well to the theme in their communications and provided a unique lasting momento.

The membership drive was a success, and they had a lot of Happy Campers, who said they loved the mugs! The campaign recruited 386 memberships and $47,500 in revenue.

Magellan has found that the addition of promo merch does indeed drive donations! In a study Magellan commissioned about promo merch and alumni donations, results showed that offering promo items to alumni as a thank you increases the likelihood for them to donate. Alumni enjoy getting a physical piece to show pride in their alma mater! Check out the research here.

promo merch and alumni donations

Read the Latest Blog Posts

Promo Industry Tops $25 Billion with Key Growth in Sustainability Products

Each year, the Promotional Products Association International (PPAI), collects, analyzes and reports on sales in the industry. In 2022, the Promotional Products Industry reached $25.5 billion for the first time ever! And that was a 15.6% increase in sales over 2021. The previous record for the industry was $24.7 billion in sales back in 2018. These numbers suggest that promo is no longer just rebounding from the pandemic, but now growing. They found the healthy return of small businesses, like Magellan Promotions, played a major role in that growth.  One of the key areas of growth in the promotional products

Read More »

Stepping Up for Sustainability

Consumers are more interested than ever in sustainable and eco-friendly products and learning about the businesses that make these products. A 2020 study revealed that consumers globally are four to six times more likely to purchase from and champion purpose-driven companies. And according to the 2021 Global Sustainability Study, 85 percent of people indicate they have shifted their purchase behavior toward being more sustainable in the past five years. Eco-friendly promo merch has become increasingly popular in recent years as consumers have become more conscious of their impact on the environment. In addition to being better for the environment, eco-friendly

Read More »
current promo merch trends

Current Promo Merch Trends

As promo merch evolves, we keep our ear to the ground to learn what is trending. Entering into 2023, our team reflected on what we learned at the January PPAI Expo in Vegas (our industry’s largest trade show where our production partners showcase their products) and what we have learned in conversations with clients over the past year. Through our reflection we identified a few trends that shape our recommendations. One-Piece Production As digital printing and automated workflows continue to improve, the revolution of one-piece custom imprinted products (also known as print on demand) is upon us in the promo

Read More »

Provide your name, email, and state and your dedicated Account Manager will be in touch to discuss next steps.

"*" indicates required fields

Or call us at 414.831.0184