Close this search box.

Cornell’s Dog Days of Summer


The Cornell University Alumni Association sought an engaging way to connect with its vast alumni network, aiming to foster a sense of community over the summer. Recognizing the importance of pets to many of their alumni, they aimed to create a fun and engaging campaign that would resonate widely and encourage active participation.

Pets and Alumni Engagement


Cornell’s creative response was the “Dog Days of Summer” campaign, which ran from July 3 – August 11. Alumni were encouraged to post a photo of their furry friend either wearing Cornell gear or hanging out on campus. To elevate the experience and reward participation, Cornell collaborated with Magellan Promotions to develop a special “Dog Days of Summer” pack. This pack included carefully selected, pet-friendly items such as a cooling pet bandana, toy tennis ball, collapsible pet bowl and a tick remover card, all aimed at showing love to alumni’s furry friends. The packs were spearheaded by Magellan Senior Account Manager, Cassi Dreyer, ensuring each item reflected the campaign’s spirit and the university’s values. Magellan handled the logistics, stored all the merch and when the campaign was finished, kitted and mailed out the packs to each winner.

Pets and Alumni Engagement

Outcome & Feedback

The campaign was a tremendous success, marked by widespread alumni engagement and enthusiastic participation. Weekly, ten winners were chosen to have their pets featured on Cornell’s Facebook page and receive the exclusive “Dog Days of Summer” pack. The feedback from recipients was overwhelmingly positive, with many expressing their appreciation for the quality and thoughtfulness of the items. Patrick Hazlitt, Integrated Marketing and Community Manager at Cornell University, noted “The Dog Days of Summer Giveaway was a HUGE hit with our followers. This giveaway generated record engagement for our pages, and we received countless thank-yous. Winners were blown away by the quality of the items and their pups loved them too!”  Katie Conolly, Assistant Director of Integrated Marketing and Lead of Direct Mail at Cornell University, lauded the campaign’s execution and impact – “I just wanted to let you know how AMAZING the Dog Days swag is! We are thrilled! Many thanks for all the hard work!”. 

Through this campaign, Cornell not only celebrated the special role pets play in their alumni’s lives but also strengthened the connection between the university and its alumni, demonstrating the powerful role of thoughtful branded merch in community engagement and branding initiatives.

Pets and Alumni Engagement

Read the Latest Blog Posts

My Personal List of Recommended Products Not Often Thought Of To Spur Donor Giving

Innovative Branded Merchandise for Donors Collegiate donors love branded merch. Donors have emotional connections to the brand and branded products allow them to show their pride. Thus branded merch serves as a  powerful fundraising incentive while showing appreciation.   The opportunity here is to offer fresh ideas that create excitement around giving campaigns. I have identified a short list of under-the-radar branded merch that I think giving campaigns should consider. While these are a bit more niche than socks and umbrellas, I know that they would not only be appreciated, but valued, used and shown off by donors. Let’s go!     Belts

Read More »
Mailing in the Enrollment Cycle

The Power of Mailing Branded Merch at Four Key Enrollment Points

As college admissions plan for the next class, it is a perfect time to step back and review marketing tactics. The goals of recruitment marketing include building affinity, creating emotional connections and influencing the decision. Physical interactions are a powerful way to accomplish this. Mailing in the Enrollment Cycle Trend: Branded Merch in the Physical Mailbox There has been a resurgence of marketing towards the physical mailbox as marketers are seeing higher ROI on direct mail than on digital and social. Consider that today’s consumer gets about two pieces of direct mail each day, compared to dozens (or hundreds) of emails

Read More »
Magellan Promotions proudly announces our inclusion in the prestigious PPAI 100 list for 2024.

Magellan Promotions Named to PPAI 100 Distributors List for 2024

Magellan Promotions is proud to announce that we have been named to the PPAI 100 list for 2024. Extensively researched and objectively scored, PPAI 100 is the highest recognition Promotional Products Association International bestows on its members. The prestigious list ranks 100 exemplary distributors and 100 exemplary suppliers in the promotional products industry. The PPAI 100 ranking, and our place on it, is based on several factors. Revenue is a key facet of the scoring, but other aspects of organizational excellence are also considered, including business growth over time, corporate social responsibility, technology practices, the strength of firms’ workforces, employee

Read More »

Provide your name, email, and state and your dedicated Account Manager will be in touch to discuss next steps.

"*" indicates required fields

Or call us at 414.831.0184

Postage Permits

We are happy to mail using a client’s USPS non-profit number. Here are a few best practices for this to go smoothly. Let our team know up front on the project so we can make sure to get the information we need right away. 

While our mail house does prefer to use their permit number for the mailing, we can use the client’s permit, If using their permit number, ensure there is enough postage to cover the mailing.

The information we need to in order to use a client’s nonprofit number includes the following:

Formatting the Mailing List

Our account team will advise on specific requirements for your project’s mailing list.  We generally recommend these best practices to format the mailing list: