Simmons University Creates Instagram Buzz with Mailed Pack to Welcome New Students

The Simmons University admissions office wanted to explore ideas to surprise incoming students with a Welcome Kit before the start of classes and generate buzz on their Instagram account, @simmonsuniversity.

The items needed stand out from anything the students might have received previously while also including useful products to help students prevent the spread of COVID-19.

By selecting a custom box, we were able to create a small but mighty interactive packaging solution that held a knit cap, webcam cover, hand sanitizer, face mask, and an enclosed card. The office’s Instagram post that kicked off the photo contest also secured nearly 600 likes and a flood of photos uploaded by students!

By handling 100% of the mail fulfillment, the team at Magellan Promotions got these kits in the hands of students at their homes before the start of the semester.

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