Mailed Gift Pack at Iowa Law Helped Alumni Celebrate During a Virtual Reunion


While planning a virtual 50th class reunion, the University of Iowa College of Law was exploring ways they could engage, honor, and continue building relationships with alumni.

They needed a solution that would elicit positive emotions about the college so that each former student could reminisce about their time there and feel connected to the university.

They also needed a solution that would be unique to this class.


Since the reunion would be held virtually, the team at Magellan promotions worked with the alumni relations and events team at the University of Iowa College of Law to find a solution that would provide engagement even from a distance.

The package they put together included:

  • A branded box mailer
  • This full-color mailable box included a historical photo of a campus scene, instantly bringing back memories of their time at the school.
  • A custom puzzle
  • Not only was the puzzle a great option for creating engagement, they also personalized it by making a clever yearbook-style design featuring images of each member of that year’s class both on the 150-piece puzzle itself and on the branded box it came in.
  • A branded paperweight
  • A beautiful paperweight that would be a statement piece on the recipients’ desks, adorned with their school and graduation year, as well as a statement of appreciation from the school.

Outcome & Feedback

This thoughtful set of promotional products worked as a reminder of the school, helping current alumni donors celebrate their support, while also continuing to provide them with a sense of pride and belonging with their alma mater.

The virtual celebration package generated a lot of positive feedback. In fact, the alumni team reports that recipients felt it was “such a fun and personal way to honor our class” and that the class photo puzzle definitely helped them achieve their goal of making the classmates feel special for their 50th reunion year.

Read the Latest Blog Posts

Make Your Promotional Product Last 20+ Years

When it comes to marketing, nothing beats promotional products in their ability to stand the test of time. Your billboard will eventually be replaced, your ad in the newspaper will be tossed out (or if you’re lucky, used as wrapping paper by a thrifty gift-giver), and even your social media posts will get buried by newer posts.  Promotional products, on the other hand, have staying power – at least when done well.  We wanted to know what types of promotional products had that special something that made people hold onto them for years, so we did our own mini research

Read More »

Magellan Virtual Product Showcase 2021

What was this year’s Magellan Virtual Product Showcase like? Think speed-dating…for promotional products. The 2021 Magellan Product Showcase was our first ever virtual showcase, and while we missed seeing local clients in person, the new virtual format allowed our clients from across the country to join in on the fun. Delivered in short, ten-minute segments, the showcase featured partners demonstrating products from phone tech to drinkware to hats to stickers and more, all focused on what’s trending in promotional products. If you weren’t able to join us for the live event, don’t worry – you can still get (almost) all

Read More »

Keep the Excitement Going with Committed Students

There has never been a collegiate recruitment cycle more challenging than this one for many institutions. Yielding a class was already difficult before COVID reared its ugly head. Now recruitment offices need to meet their recruitment goals while having to shift to new tactics.   While digital communication has its place and purpose, a comprehensive marketing plan needs to include opportunities for physical connections. During COVID, promotional products provide an opportunity to create long-term physical connections. As our proprietary research demonstrated, promotional products integrated into the recruitment process are influential in decision-making and create excitement and engagement that digital communication cannot

Read More »

Provide your name, email, and state and your dedicated Account Manager will be in touch to discuss next steps.

Or call us at 414.831.0184