Iowa State Boosts Awareness on Social Media with Rollabanas for Admitted Students


It’s an exciting moment when a high school senior is accepted into their dream school. Often, it represents years of hard work in school and extracurriculars, challenging entrance exams, and plenty of applications.

So, when students receive their acceptance letter, it provides colleges with an opportunity to help them celebrate this important milestone with their families, friends, and communities. Iowa State University was looking for a way to do just that.


In order to give their admitted students a fun way to celebrate their acceptance into the university, Magellan and Iowa State worked together to find a solution that went above and beyond the traditional “congratulations” letter.

They looked for a solution that would be interactive and that students could use in multiple ways to show off their decision to attend Iowa State University.

To meet these goals, Magellan and ISU landed with sending a branded box, filled with branded promotional items such as the rollabanna, a retractable, reversible banner that made for a fun and easy way to display the students’ Cyclone pride.

A major benefit to the rollabana is that it naturally created a great photo opportunity, and when used alongside the #FutureCyclone hashtag on social media, incoming students (and potential future students) were able to see more of the incoming class, creating a community before students even stepped on campus for move-in day.

The banner could also be used as a part of decor for grad parties, or even on bedroom or dorm room walls.

Not only was it fun to use for the students, since the banner was lightweight and retractable, it made it easy to include as a part of their mailing.

Outcome & Feedback:

The rollabanna was a huge success, generating excitement upon opening the package and prompting students and parents alike to use the banner in announcements to family, friends, and their local community.

In addition to enhancing the experience of the acceptance into ISU for students, the rollabanna, combined with the #FutureCyclone hashtag, resulted in many great photos (and even fun gifs!) shared on social media. These shares generated hundreds of likes, helping expand Iowa State’s brand recognition.

Below you can see just a few examples of some of the social media posts that were shared!

Social Media Awareness

Read the Latest Blog Posts

Promo Industry Tops $25 Billion with Key Growth in Sustainability Products

Each year, the Promotional Products Association International (PPAI), collects, analyzes and reports on sales in the industry. In 2022, the Promotional Products Industry reached $25.5 billion for the first time ever! And that was a 15.6% increase in sales over 2021. The previous record for the industry was $24.7 billion in sales back in 2018. These numbers suggest that promo is no longer just rebounding from the pandemic, but now growing. They found the healthy return of small businesses, like Magellan Promotions, played a major role in that growth.  One of the key areas of growth in the promotional products

Read More »

Stepping Up for Sustainability

Consumers are more interested than ever in sustainable and eco-friendly products and learning about the businesses that make these products. A 2020 study revealed that consumers globally are four to six times more likely to purchase from and champion purpose-driven companies. And according to the 2021 Global Sustainability Study, 85 percent of people indicate they have shifted their purchase behavior toward being more sustainable in the past five years. Eco-friendly promo merch has become increasingly popular in recent years as consumers have become more conscious of their impact on the environment. In addition to being better for the environment, eco-friendly

Read More »
current promo merch trends

Current Promo Merch Trends

As promo merch evolves, we keep our ear to the ground to learn what is trending. Entering into 2023, our team reflected on what we learned at the January PPAI Expo in Vegas (our industry’s largest trade show where our production partners showcase their products) and what we have learned in conversations with clients over the past year. Through our reflection we identified a few trends that shape our recommendations. One-Piece Production As digital printing and automated workflows continue to improve, the revolution of one-piece custom imprinted products (also known as print on demand) is upon us in the promo

Read More »

Provide your name, email, and state and your dedicated Account Manager will be in touch to discuss next steps.

"*" indicates required fields

Or call us at 414.831.0184