Humboldt State University Uses Stickers to Connect With New Alumni Amidst COVID

Graduation marks an important transition for students and for their institutions. In most years, Humboldt State University would celebrate that moment with all the pomp and circumstance of a commencement ceremony. But amidst a global pandemic, a virtual graduation replaced the in-person event, meaning graduates wouldn’t receive the standard engagement pieces normally shared in-person at graduation. The challenge for Humboldt State’s Alumni & Engagement team became creating ways to connect with new graduates, sharing information about the benefits that come with their recently earned alumni status, and keeping them connected to the university.
To combat this, Humboldt State partnered with Magellan Promotions to create a custom two-sided sticker sheet that was included as part of the university’s diploma mailing. Fun, interactive and engaging stickers on one side welcomed new alumni and celebrated their achievements. The second side highlighted specific information about taking advantage of alumni benefits and how to sign up. This cost-effective combined piece captured the joy of graduation and provided an enthusiastic welcome to new alumni while still delivering important information. This integrated approach gives alumni a tangible, physical way to show off their HSU pride with stickers and a pathway to stay connected to HSU by joining Forever Humboldt Alumni.

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