Search
Close this search box.

Humboldt State University Uses Stickers to Connect with New Alumni Amidst COVID

Graduation marks an important transition for students and for their institutions. In most years, Humboldt State University would celebrate that moment with all the pomp and circumstance of a commencement ceremony. But amidst a global pandemic, a virtual graduation replaced the in-person event, meaning graduates wouldn’t receive the standard engagement pieces normally shared in-person at graduation. The challenge for Humboldt State’s Alumni & Engagement team became creating ways to connect with new graduates, sharing information about the benefits that come with their recently earned alumni status, and keeping them connected to the university.
To combat this, Humboldt State partnered with Magellan Promotions to create a custom two-sided sticker sheet that was included as part of the university’s diploma mailing. Fun, interactive, and engaging stickers on one side welcomed new alumni and celebrated their achievements. The second side highlighted specific information about taking advantage of alumni benefits and how to sign up. This cost-effective combined piece captured the joy of graduation and provided an enthusiastic welcome to new alumni while still delivering important information. This integrated approach gives alumni a tangible, physical way to show off their HSU pride with stickers and a pathway to stay connected to HSU by joining Forever Humboldt Alumni.

Read the Latest Blog Posts

My Personal List of Recommended Products Not Often Thought Of To Spur Donor Giving

Innovative Branded Merchandise for Donors Collegiate donors love branded merch. Donors have emotional connections to the brand and branded products allow them to show their pride. Thus branded merch serves as a  powerful fundraising incentive while showing appreciation.   The opportunity here is to offer fresh ideas that create excitement around giving campaigns. I have identified a short list of under-the-radar branded merch that I think giving campaigns should consider. While these are a bit more niche than socks and umbrellas, I know that they would not only be appreciated, but valued, used and shown off by donors. Let’s go!     Belts

Read More »
Mailing in the Enrollment Cycle

The Power of Mailing Branded Merch at Four Key Enrollment Points

As college admissions plan for the next class, it is a perfect time to step back and review marketing tactics. The goals of recruitment marketing include building affinity, creating emotional connections and influencing the decision. Physical interactions are a powerful way to accomplish this. Mailing in the Enrollment Cycle Trend: Branded Merch in the Physical Mailbox There has been a resurgence of marketing towards the physical mailbox as marketers are seeing higher ROI on direct mail than on digital and social. Consider that today’s consumer gets about two pieces of direct mail each day, compared to dozens (or hundreds) of emails

Read More »
Magellan Promotions proudly announces our inclusion in the prestigious PPAI 100 list for 2024.

Magellan Promotions Named to PPAI 100 Distributors List for 2024

Magellan Promotions is proud to announce that we have been named to the PPAI 100 list for 2024. Extensively researched and objectively scored, PPAI 100 is the highest recognition Promotional Products Association International bestows on its members. The prestigious list ranks 100 exemplary distributors and 100 exemplary suppliers in the promotional products industry. The PPAI 100 ranking, and our place on it, is based on several factors. Revenue is a key facet of the scoring, but other aspects of organizational excellence are also considered, including business growth over time, corporate social responsibility, technology practices, the strength of firms’ workforces, employee

Read More »

Provide your name, email, and state and your dedicated Account Manager will be in touch to discuss next steps.

"*" indicates required fields

Or call us at 414.831.0184

Postage Permits

We are happy to mail using a client’s USPS non-profit number. Here are a few best practices for this to go smoothly. Let our team know up front on the project so we can make sure to get the information we need right away. 

While our mail house does prefer to use their permit number for the mailing, we can use the client’s permit, If using their permit number, ensure there is enough postage to cover the mailing.

The information we need to in order to use a client’s nonprofit number includes the following:

Formatting the Mailing List

Our account team will advise on specific requirements for your project’s mailing list.  We generally recommend these best practices to format the mailing list: