Fundraising Campaign that Creates Donor and Student Engagement

As colleges face stressed budgets, reduced revenue streams, and increased costs associated with COVID-19, there is a significant need to raise money. Advancement teams need to meet this challenge to drive donations with fundraising solutions that are engaging, affordable, and easy to implement.

One way to accomplish this is by running a “Buy a Mask, Donate a Mask” campaign. The campaign asks potential donors to make donations that will allow the university to purchase school-logoed masks for students. As a gift for their generosity the donor will receive the same mask through the mail.

That makes this low-cost and high impact solution a way to engage both audiences. The students and donors receive masks to keep them safe and build a sense of pride in the university. As a bonus, the masks increase brand awareness as people see them worn in their communities.

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