Fundraising Campaign that Creates Donor and Student Engagement

As colleges face stressed budgets, reduced revenue streams, and increased costs associated with COVID-19, there is a significant need to raise money. Advancement teams need to meet this challenge to drive donations with fundraising solutions that are engaging, affordable, and easy to implement.

One way to accomplish this is by running a “Buy a Mask, Donate a Mask” campaign. The campaign asks potential donors to make donations that will allow the university to purchase school-logoed masks for students. As a gift for their generosity the donor will receive the same mask through the mail.

That makes this low-cost and high impact solution a way to engage both audiences. The students and donors receive masks to keep them safe and build a sense of pride in the university. As a bonus, the masks increase brand awareness as people see them worn in their communities.

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current promo merch trends

Current Promo Merch Trends

As promo merch evolves, we keep our ear to the ground to learn what is trending. Entering into 2023, our team reflected on what we learned at the January PPAI Expo in Vegas (our industry’s largest trade show where our production partners showcase their products) and what we have learned in conversations with clients over the past year. Through our reflection we identified a few trends that shape our recommendations. One-Piece Production As digital printing and automated workflows continue to improve, the revolution of one-piece custom imprinted products (also known as print on demand) is upon us in the promo

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Artwork and Promo Merch

Making Emotional Connections with Artwork

One of the best attributes of well-done promo merch is how the product can help the recipient feel emotionally connected to the brand. In order to best capitalize on this, we need to look at the two basic components of promo merch: the product and the artwork that goes on it.  Frequently, a lot of time is spent picking out the right product for a project or campaign. And while that is a worthwhile effort, what often adds value to the product is the artwork, as it can create emotional connections for the person receiving the item. What makes promo

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Top New Promo Merch Products 2023

Top New Products for 2023

Each January, our team is excited to attend the PPAI EXPO in Las Vegas, where we explore the new and trending promo merch products in the industry. Featuring more than 1,200 exhibitors and showcasing more than a quarter million products, we see, touch and taste a lot of promo merch! We reviewed the products that caught our eye, sampled the quality and discussed which items would have the biggest impact for our clients. Then our team compiled a list of our favorite new products for 2023! Check out our 2023 New Products Showroom Here is a deep dive on four

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