Carthage College Encourages Admitted Students to ‘Take the Next Step’ with Custom Socks

Challenge

Carthage College was confident that students who visited their campus would be more likely to choose them as their college of choice, and was looking for a way to encourage admitted students to visit.

Solution

In order to build excitement and encourage admitted students to visit, Carthage was looking for a gift that would be fun for students to engage with, while also showing off their bold colors and brand, include a brief message, and would be easy to mail.

With those parameters in mind, the Magellan Promotions team recommended a branded sock with a hangtag.

Here are the major benefits to this option:

  • Socks are fully customizable, so they were designed with Carthage colors and fonts.
  • The hangtag is also fully customizable, meaning it could include a branded message, which Carthage used to impart a fun note to take their next steps (pun intended!) with a campus visit.
  • Unlike many wearable options, socks work across a larger audience, fitting across genders and sizes.
  • Small and lightweight, they can be mailed individually at a low cost.

Outcome

In addition to the fun of the socks themselves, Carthage College was also running parallel social media campaigns, including a scavenger hunt where one of the tasks was to take a picture in Carthage gear. Most of the time, the socks were the main focus of the task! Students often wore the socks to their campus visits and even to scholarship events.

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