California University of Pennsylvania Engages Two Prospective Student Audiences with One Sticker Postcard

The California University of Pennsylvania admissions wanted to cast a wide net to start engaging juniors and sophomores, by sharing tips for the college search and encouraging future visits to campus. The team needed a way to do this using an interactive piece that would also stand out in the barrage of mail that students receive.

One solution that provides that flexibility is the sticker postcard. Using an eye-catching design grabs the attention of students. In addition to providing the college search tips and visit information, as students display and share the stickers, the California University of Pennsylvania brand also gains added exposure and increases awareness.

Since this has been an effective way to start building the class, the team continues to use this product each year.

direct mail for college enrollment

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