California University of Pennsylvania Engages Two Prospective Student Audiences with One Sticker Postcard

The California University of Pennsylvania admissions wanted to cast a wide net to start engaging juniors and sophomores, by sharing tips for the college search and encouraging future visits to campus. The team needed a way to do this using an interactive piece that would also stand out in the barrage of mail that students receive.

One solution that provides that flexibility is the sticker postcard. Using an eye-catching design grabs the attention of students. In addition to providing the college search tips and visit information, as students display and share the stickers, the California University of Pennsylvania brand also gains added exposure and increases awareness.

Since this has been an effective way to start building the class, the team continues to use this product each year.

direct mail for college enrollment

Read the Latest Blog Posts

2022 new and trending products

New & Trending Products for 2022

Each January, our team is super excited to attend the PPAI EXPO in Las Vegas where we explore the new and trending products in the industry. We commit to staying on top of trends and identifying products that are not just fun and/or cool, but will help build and strengthen communities for their targeted audiences. After each EXPO, our team creates a list of our favorite new and trending products. For 2022, we really liked 13 items, so instead of the usual top 10 list, we broke the mold and expanded the list!  There are two options to learn about

Read More »
branded can merch help with staff retention

How Branded Merch Can Help
with Staff Retention

In 2022, one of the biggest topics continues to be the Great Resignation and the strategic imperatives that organizations need to implement to retain staff. As we all know, there are a number of inputs that affect retention. While the Boomers, Gen X, Millennials and Gen Y are all different, studies (and common sense) consistently show that employees are attracted to organizations that care for them, provide work/life flexibility, are engaged in creating a better society and feel connected with their co-workers. Branded merch can help with staff retention by demonstrating all of these things. Now while branded merch cannot

Read More »
promo merch trends

Promo Merch Trends and Other Observations

The promotional product industry is constantly evolving with the types of products available. To stay on top of what is new and trending in the industry, every January our company attends the PPAI EXPO in Las Vegas (our industry’s largest trade show). At this event, our production partners showcase their product lines, giving us the opportunity to see, touch and sometimes even smell at over 1000 booths. This show is always a good opportunity to reflect on what promo merch trends we are seeing from a macro perspective.  After walking the tradeshow floor and reviewing our notes and pictures, we

Read More »

Provide your name, email, and state and your dedicated Account Manager will be in touch to discuss next steps.

Or call us at 414.831.0184