Culture matters at Bryn Mawr College. It’s both a reflection of the institution’s history and community, as well as a beacon for new and future Mawrters. So as it planned to welcome a new group of admitted students, the distinguished women’s college looked for innovative yet economical ways to illuminate facets of its culture and community authentically.
Bryn Mawr worked with Magellan Promotions to develop a thoughtful, fun, and interactive promotional piece that shares multiple elements of the community and culture, all in one place. With a custom two-sided sticker sheet, the college was able to explore several different aspects of culture and community to tell a more compelling story. On one side, Bryn Mawr assembled a collection of beautifully designed stickers—symbols, icons, logos and messages that provide a more intimate look at some traditions, ideas, and elements that unify the community. And by making all of these stickers, the college delivered to its admitted students trendy, fun, and persistent signifiers of Bryn Mawr culture to stick on the things like water bottles, laptops, phone cases and cars. The full color printed back side of the sheet shared a sincere message of welcome and congratulations, while also using the space to shed some light on the significance of the graphics shown on the front.
Now, when students choose to enroll, they will do so with a deeper understanding of Bryn Mawr’s culture, while proudly displaying their affection for the things that encapsulate a part of the Bryn Mawr community and attract them to it.