Challenge: Creating a Faster, More Efficient Accepted Student Outreach Process
For Stevenson University, accepted student outreach needed to happen quickly and consistently to keep admitted students engaged during the enrollment journey. Since 2021, Stevenson has partnered with Magellan to create an accepted-student flag mailing that helps students celebrate their admission and take the next step toward joining the campus community.
In previous years, the mailing process required Stevenson to manually send student lists to Magellan each week. While the approach worked, the ongoing coordination added extra steps for the admissions team and created an opportunity to make the workflow more efficient.
Solution: Connecting Accepted Student Mailings with Slate Automation
Magellan worked with Stevenson to enhance the accepted student flag mailing by integrating the project with Slate, the university’s CRM. Each time a student is admitted, the Slate custom query triggers a push to Magellan with the student’s name and address. This allows the mailing workflow to become automated, eliminating the need for weekly manual list transfers between Stevenson and Magellan.
The full mailing package was designed to deliver a memorable experience while keeping production costs in mind. A clear mailer showcases the Stevenson flag while helping reduce materials and postage costs. An insert card encourages students to take the next action by highlighting upcoming event dates and opportunities to connect with Stevenson.
Outcome: Building a More Efficient Student Engagement Workflow
By connecting the mailing process directly with Slate, Stevenson created a streamlined system that automatically sends updated student information to support timely outreach.
The Slate integration transformed the accepted student flag mailing from a manual weekly process into an automated workflow. The insert cards also help Stevenson promote Accepted Students’ Days earlier, ensuring students have event information sooner in the enrollment journey.
The improved workflow gave Stevenson’s team more time to focus on other important responsibilities and engage with campus visitors.
“With the Slate integration, our student employees can focus on other important responsibilities and have more time to engage with campus visitors. It’s been a very seamless transition, and I’m glad we were able to make the switch!” — Megumi Gomyo-Johnson, Senior Assistant Director of Admissions & Communications, Stevenson University
