Southern Illinois University Edwardsville Incentive for Giving Campaigns Grows in Popularity

The Foundation and University Advancement team at Southern Illinois University Edwardsville was planning how to promote participation in two upcoming campaigns. Some of the outcomes set for Giving Day, and SIUE Day (a faculty and staff fundraiser), were to raise awareness, increase participation in both opportunities, and meet their fundraising challenge.

Promotional products offer a buzzworthy appeal that is proven to generate awareness and incentivize donations. By diligently considering the design and messaging needs, a single promotional product can be positioned to work seamlessly for more than one campaign. 

Socks are popular, affordable, and have a lot of appeal since they work across genders and can accommodate a wide range of sizes. This makes socks a convenient way to reward donors. Not only do they have a strong draw, they were memorable throughout both campaigns. By choosing to brand socks with the University’s recognizable “e” logo, the product was a perfect fit (pun intended) as the SUIE team was able to uniquely position them for two different fundraising campaigns. 

To meet the #GivingTuesday fundraising goal, the team set a $60 threshold on donations to be eligible to get the socks. Julie Babington, Director of Annual Giving says, “We are thrilled with the quality of the socks and the custom tag is such an added bonus! We truly believe these socks will bring a welcomed smile to our donors.” 

For the campaign, the SIUE team created a physically printed appeal card and ran a crowdfunding page. They also received help from 80 Campus Representatives who worked together to advocate for donations in their respective units. 

In fact, the spirit of the campaign caught on so much that the School of Engineering even created an image with a “Dr. Seuss type feel” to help bring additional awareness!

 

Explore More Project Stories

Read the Latest Blog Posts

Stocking a Local Community Closet to Help Provide Warmth and Comfort

Core to our company’s mission of building community through promotional products, we find ways to give back throughout the year. This winter season, our team partnered locally with James E. Dottke Project-Based Learning High School to provide apparel for their Community Closet. Open to students, families, and the neighborhood, Dottke students actively manage the closet to provide clothing, food, and essential hygiene items.  After contacting our production partners about this opportunity, we received many thoughtful donations of t-shirts, polos, pants, sweatpants, sweatshirts, hats, baby clothes, and backpacks. This donation helped

Read More »

Making an Impact on #GivingTuesday

Every year, the team at Magellan Promotions gets involved with Giving Tuesday by donating to causes and charities that we find important. In addition to the individual donations, the company’s generous corporate match provided $655 more in donations! Even though this year was a challenging one for so many, we are happy we could continue this tradition. Here’s a look at where we donated and why we support these great organizations. Project Bubaloo Supported by Alyssa This year, I’m donating to our friends at Project Bubaloo. Project Bubaloo is a

Read More »

A New, Easier Way to Navigate Stickers

When it comes to stickers, navigating countless options for styles, sizes, quality and customizations can be a bit complicated. That’s precisely why Magellan Promotions is excited to announce Magellan Stickers, a dedicated website and store designed to make finding the perfect combinations for sticker promotions simple, straightforward and comprehensive. MagellanStickers.com delivers a customer-focused and transparent experience. The site showcases our most popular products and options, along with customizations to make your marketing projects truly unique. For our flagship product, the custom sticker sheet, it’s easy to compare premium, economy, and

Read More »

Or call us at 414.831.0184