Taylor University Builds Connections and Gains Visibility with Mailable Yard Signs During COVID-19

During COVID-19, Taylor University was looking for a way to boost branding and help current students feel connected with campus. The mailable yard sign provided a way to meet both needs in one product. 

Using elements from an integrated messaging campaign, the sign included graphics showing well-known places on campus along with the hashtag #NotDefinedByGeography

By taking advantage of the fulfillment service provided by Magellan Promotions, the signs were mailed directly to domestic students. As the signs arrived at homes, students and families started posting photos on social media proudly displaying them, which also extended the continuous branding that yard signs provide.

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