How the University of Richmond’s Year-End Calendar Mailing Extends Donor Engagement
Challenge: Standing Out in a Crowded Year-End Appeal Season For advancement teams, the final stretch of the year is both critical and crowded. Donors are inundated with appeals, making it increasingly difficult for any single piece to break through and be remembered. The University of Richmond has built a lasting tradition around its annual donor […]
Cornell University Reimagines Alumni Giving with a Choice Store Experience
Challenge: Rethinking How Institutions Thank Their Donors Cornell University wanted to rethink the traditional “give-to-get” alumni engagement strategy for alumni donors. Instead of automatically sending a branded gift, they were looking for a more thoughtful, donor-first approach that offered greater flexibility for opting in. The goals were clear: Give donors the power to choose their […]
Lapel Pins Mark Key Milestones For Donors – Carnegie Mellon University
donor recognition strategy higher ed Magellan Promotions is proud to have played a role in a tradition that embodies both prestige and philanthropy at Carnegie Mellon University (CMU). The university wanted to find a way to exhibit appreciation to longstanding donors and to motivate them to continue their commitment to the “Order of the May,” […]
How University of Richmond Uses Branded Socks to Spark Repeated Donor Engagement
Challenge In 2020, in-person connection was limited due to the pandemic. The Annual Giving team at the University of Richmond had to find a new way to kick off fundraising with energy and spirit. They decided to try branded merch as a way to engage their donor community from a distance. That first campaign offered […]
Planting the Future: How UW–Madison Used Sustainable Merch to Mark a Historic Milestone
using sustainable merch The Challenge As the University of Wisconsin–Madison College of Engineering completed their capital campaign and broke ground on the new Phillip A. Levy Engineering Center, they wanted donors, alumni, and guests to take home a memory and a symbol of what’s to come. To complement the ceremony for the new facility, the […]
Bee-yond Grateful: Cornell’s Sustainable Spring Giving Campaign with Seed Paper Postcards
Sustainable eco-friendly mail pieces for collegiate engagement Cornell University’s spring giving campaign centered around engaging alumni, volunteers, and donors through a creative and eco-friendly approach. The campaign utilized three versions of custom-designed seed paper postcards, each tailored to a specific audience: volunteers, current donors, and potential donors. These postcards creatively combined puns, vibrant artwork, and […]