Project Story Category: Celebrating Admission

Opening Doors: How a Pop-Up Admit Pack Put Florida Polytechnic University on the Map

college admission package design

Challenge: Building Brand Recognition for Florida’s Only All-STEM Public University Florida Polytechnic University is the only public, all-STEM university in Florida. But at just 12 years old, the institution faced a significant hurdle that no amount of academic distinction could solve on its own: many prospective students and their families simply didn’t know about it. […]

Stevenson University Streamlines Accepted Student Flag Mailings with Slate Integration

accepted student mailing automation

Challenge: Creating a Faster, More Efficient Accepted Student Outreach Process  For Stevenson University, accepted student outreach needed to happen quickly and consistently to keep admitted students engaged during the enrollment journey. Since 2021, Stevenson has partnered with Magellan to create an accepted-student flag mailing that helps students celebrate their admission and take the next step […]

Packed with Pride: A Move-In Bag That Goes the Distance

custom-branded moving bag

Challenge: Meeting students at the moments that matter most Syracuse University’s Whitman School of Management needed a branded item that could serve a very specific purpose: welcoming admitted students into the Whitman community in a way that felt genuine and lasting. When a student is admitted to Whitman, they’re invited to on-campus recruitment events to […]

Lawrence Technological University Engages Admitted Students (and Their Pets!) with Logo’d Tennis Balls

pet-inclusive admissions

Challenge Lawrence Technological University wanted a way to make admitted students feel welcomed and valued while engaging families in a fun, memorable, and inclusive way. The university explicitly asks applicants for information about their pets in their applications, and families respond positively when the university acknowledges their furry (or feathered!) family members. Recognizing that pets […]

Meaningful, Sustainable, and Student-Driven: GW’s Admitted Student Choice Store Experience

Sustainable admitted student welcome merch

Sustainable admitted student welcome merch George Washington University (GW) set out to build excitement and celebrate the major milestone of college acceptance by delivering a personalized and meaningful welcome to their admitted students. Their goal was to foster school spirit and create a lasting first impression before students set foot on campus, while remaining aligned […]

Variable Data Best Practices

  • At the quoting stage of your project, please let us know how many fields of variable data your piece will have as this can affect pricing.
  • Data should be provided to us as an Excel spreadsheet with only the applicable data included.
  • Verbiage for variable data fields on artwork file should match up exactly with data fields on spreadsheet.
  • Spacing on artwork must allow for longest data entries. We recommend that your designer tests this in advance to confirm that the fields in the design can fit your longest pieces of data.

Postage Permits

We are happy to mail using a client’s USPS non-profit number. Here are a few best practices for this to go smoothly. Let our team know up front on the project so we can make sure to get the information we need right away. 

While our mail house does prefer to use their permit number for the mailing, we can use the client’s permit, If using their permit number, ensure there is enough postage to cover the mailing.

The information we need to in order to use a client’s nonprofit number includes the following:

  • CRID (customer registration ID)
  • Non-Profit Authorization Number (with USPS, not their nonprofit number for the university)
  • Non-profit indicia
  • Return address that is on file with USPS for the non-profit authorization number
  • Permit number

Formatting the Mailing List

Our account team will advise on specific requirements for your project’s mailing list.  We generally recommend these best practices to format the mailing list:
  • Send your data in a spreadsheet, saving it in the comma-separated values (CSV) format
  • International addresses must be separated from domestic addresses
  • Domestic addresses should at least contain data fields for “first name”, “last name”, “address 1”, “address 2”, “city”, “state” and “ZIP code”