Rhodes College Includes a Promo Box to Build Affinity as Part of an Anti-melt Campaign

As part of their anti-melt strategy during COVID-19, the admissions team at Rhodes College sought to build affinity with students who deposited over the summer until the start of fall classes.

 

The solution needed to help students to feel valued, remind them of their excitement to attend the college, and help them express their school spirit. It also had to be mailed. 

 

This anti-melt package was assembled in a fully-branded box with useful products like the touchless safety key, embroidered key tag, and products that can help prevent the spread of COVID-19. The mug with mints, and sticker sheet, provided a way for students to enjoy and share their school pride.

 

Our team coordinated the entire design of the pieces and ensured the brand was consistent across each different product. By taking advantage of our mail fulfillment service, our team mailed each package directly to each student.

Read the Latest Blog Posts

Keep the Excitement Going with Committed Students

There has never been a collegiate recruitment cycle more challenging than this one  for many institutions.  Yielding a class was already difficult before COVID launched its ugly head. Now recruitment offices need to meet their recruitment goals while having to shift to new tactics.   While digital communication has its place and purpose, a comprehensive marketing plan needs to include opportunities for physical connections. During COVID, promotional products provide an opportunity to create long-term physical connections.  As our proprietary research demonstrated, promotional products integrated into the recruitment process are influential in

Read More »

New Products for 2021

One of the most anticipated projects each January for our team is the chance to learn about new promotional products that are introduced to the industry. Instead of the team making our annual trek to Las Vegas for the Promotional Products Association International (PPAI) Expo, we experienced learning about the products from the comfort of our homes.  As a company, we commit to staying on top of the latest product trends and identify which new products are not just fun or cool, but will be appreciated, used and create memorable

Read More »

Mailable Yard Signs On A Budget

Over the past year, yard signs have grown increasingly popular for a number of reasons. It is common now as we travel around to see signs celebrating healthcare heroes, college attendance, sports teams, Black Lives Matter, and a variety of political causes.   One of the challenges with signs is that they are expensive to mail due to the size of the sign and the frame. We have taken on this challenge to solve this issue to find the most cost efficient mailable yard sign options, and through this process, we

Read More »

Or call us at 414.831.0184