Sticker Strategy Helps Manhattan University Break Through Clutter and Bring Students To Campus
The Challenge In today’s oversaturated recruitment landscape, Manhattan University (MU), formerly Manhattan College, faced a familiar challenge for many in higher ed: getting prospective students to actually come to campus. Post-pandemic trends show a decline in event attendance, with students more likely to register but not show up for in-person events. With mailboxes (including email!) […]
Iowa Retools Inquiry Engagement with Sticker Postcards
Responding to potential college student online inquiries in a way that is timely, helpful, builds affinity and has a long term impact is not an easy feat. The University of Iowa receives around 8,500 iniquires annually and wanted to improve upon their solution. In the past, they had an automated workflow where specifically requested materials […]
Embry-Riddle Aeronautical University’s Summer Package: Building Pride, Reducing Melt
In an effort to reduce melt and build deeper connections with deposited students, Embry-Riddle Aeronautical University developed a unique summer package to keep students engaged and excited. The key item, a yard sign with the bold messages “That’s Right. I Made It!” and “Official Eagle,” helps students proudly display their decision to join Embry-Riddle while […]
Building Loyalty and Reducing Melt: University of the Pacific’s Sustainable Welcome Package
The University of the Pacific aimed to build deeper connections with its confirmed students, ensuring they felt welcomed and valued before arriving on campus. This welcome package was designed to prevent melt—encouraging students to stay committed throughout the summer and reducing the risk of them choosing another university. The initiative also served to instill pride […]
Branded Merch Helps Power Cornell University’s Record Breaking Giving Day
In 2024, Cornell University’s Giving Day was March 14—also known as Pi Day! Cornell really played into the theme, and executed a campaign that intertwined branded merch to build fun into the experience. In January, Cornell created a promotional video with Professor Steve Strogatz wearing a branded Giving Day apron—while using actual pies to explain […]
Iowa State Creates Excitement for Prospective Students from the First Impression to Final Commitment
With intense competition for a shrinking number of college-bound students, colleges and universities need creative ways to build interest and amplify excitement consistently, from the earliest stages of recruitment, all the way to the first day of class. Custom merch for college recruitment is a perfect method of achieving those goals. Throughout the recruitment cycle, […]