Marquette University Extends Admitted Student Engagement with a Post-Event Choice Store
Challenge: Maintaining Momentum After Events While Supporting Counselors on the Road As Marquette University focused on attracting admitted students from across the country, regional admitted student receptions became an important opportunity to build connection and excitement. However, once those events ended, the admissions team faced two ongoing challenges. First, counselors were traveling with significant amounts […]
Hawaii Pacific University: Two Classics, One New Admissions Experience
Challenge: Create a Portable Admissions Piece that Stands Out and Lasts Beyond the Event Hawaii Pacific University’s admissions team needed a portable, engaging piece that counselors could easily take on the road. With frequent college fairs and high school visits, carrying multiple printed materials wasn’t ideal. The goal was to streamline travel materials while creating […]
University at Buffalo True Blue Ambassador Boxes
The University at Buffalo wanted to formally welcome and recognize faculty and staff who agreed to serve as ambassadors for the university’s True Blue initiative. As part of this internal pride-building effort, UB aimed to create an experience that would generate excitement, reinforce a sense of belonging, and motivate early participation — while clearly signaling […]
University of West Florida Stretches Print Budget to Create an Impactful Celebration Mailer
The Challenge For the University of West Florida, confirmations are more than a formality. They mark the start of a student’s journey as an Argo. The admissions team wanted to celebrate that milestone and keep excitement high through the summer, as they knew how merch can play a powerful role in achieving this goal. But […]
Pride That Sticks: How DePaul Used Sticker Sheets to Engage Alumni and Families
Sometimes the best merch doesn’t have to be flashy. It just needs to be smart, intentional, and in the right place at the right time. That was the strategy behind DePaul University’s dual sticker sheet campaign, co-created by the Office of Alumni Relations and the Office of Parent Engagement. The goal was to build pride […]
San Francisco Bay University Creates an Inclusive Welcome Experience for First-Generation Students
The Challenge San Francisco Bay University (SFBU), an institution focused on preparing the next generation of Silicon Valley innovators, recognized a key opportunity to enhance their admissions process. With many first-generation college students navigating the unfamiliar terrain of college enrollment, SFBU wanted to create an engaging, supportive experience that would guide students through the key […]