Product Type: Slate/CRM

Marquette University Extends Admitted Student Engagement with a Post-Event Choice Store

extend admitted student engagement

Challenge: Maintaining Momentum After Events While Supporting Counselors on the Road As Marquette University focused on attracting admitted students from across the country, regional admitted student receptions became an important opportunity to build connection and excitement. However, once those events ended, the admissions team faced two ongoing challenges. First, counselors were traveling with significant amounts […]

Building Commitment and Reducing Melt: Drake University’s Bulldog Bonus Choice Store

reduce summer melt in higher education

In higher education admissions, the deposit stage marks a critical turning point. Excitement is high, but so is the risk of melt. At Drake University, the admissions team wanted not only to celebrate their new Bulldogs but also to find meaningful ways to strengthen commitment among deposited students. Inspired by a Magellan Promotions webinar featuring […]

Anti-Melt Success: Missouri S&T Mails Yard Signs through Slate Integration

Missouri University of Science and Technology (S&T) is committed to ensuring that students who choose to attend feel welcomed, connected, and excited about their decision. To reduce melt and meet enrollment goals, Missouri S&T implemented a creative and strategic initiative: mailing yard signs to students who had officially committed, helping them to celebrate their decision. […]

Variable Data Best Practices

  • At the quoting stage of your project, please let us know how many fields of variable data your piece will have as this can affect pricing.
  • Data should be provided to us as an Excel spreadsheet with only the applicable data included.
  • Verbiage for variable data fields on artwork file should match up exactly with data fields on spreadsheet.
  • Spacing on artwork must allow for longest data entries. We recommend that your designer tests this in advance to confirm that the fields in the design can fit your longest pieces of data.

Postage Permits

We are happy to mail using a client’s USPS non-profit number. Here are a few best practices for this to go smoothly. Let our team know up front on the project so we can make sure to get the information we need right away. 

While our mail house does prefer to use their permit number for the mailing, we can use the client’s permit, If using their permit number, ensure there is enough postage to cover the mailing.

The information we need to in order to use a client’s nonprofit number includes the following:

  • CRID (customer registration ID)
  • Non-Profit Authorization Number (with USPS, not their nonprofit number for the university)
  • Non-profit indicia
  • Return address that is on file with USPS for the non-profit authorization number
  • Permit number

Formatting the Mailing List

Our account team will advise on specific requirements for your project’s mailing list.  We generally recommend these best practices to format the mailing list:
  • Send your data in a spreadsheet, saving it in the comma-separated values (CSV) format
  • International addresses must be separated from domestic addresses
  • Domestic addresses should at least contain data fields for “first name”, “last name”, “address 1”, “address 2”, “city”, “state” and “ZIP code”