Marquette University Extends Admitted Student Engagement with a Post-Event Choice Store
Challenge: Maintaining Momentum After Events While Supporting Counselors on the Road As Marquette University focused on attracting admitted students from across the country, regional admitted student receptions became an important opportunity to build connection and excitement. However, once those events ended, the admissions team faced two ongoing challenges. First, counselors were traveling with significant amounts […]
Building Commitment and Reducing Melt: Drake University’s Bulldog Bonus Choice Store
In higher education admissions, the deposit stage marks a critical turning point. Excitement is high, but so is the risk of melt. At Drake University, the admissions team wanted not only to celebrate their new Bulldogs but also to find meaningful ways to strengthen commitment among deposited students. Inspired by a Magellan Promotions webinar featuring […]
Meaningful, Sustainable, and Student-Driven: GW’s Admitted Student Choice Store Experience
Sustainable admitted student welcome merch George Washington University (GW) set out to build excitement and celebrate the major milestone of college acceptance by delivering a personalized and meaningful welcome to their admitted students. Their goal was to foster school spirit and create a lasting first impression before students set foot on campus, while remaining aligned […]
University of West Florida Stretches Print Budget to Create an Impactful Celebration Mailer
The Challenge For the University of West Florida, confirmations are more than a formality. They mark the start of a student’s journey as an Argo. The admissions team wanted to celebrate that milestone and keep excitement high through the summer, as they knew how merch can play a powerful role in achieving this goal. But […]
Grinnell College Deepens Alumni Engagement Through Intentional, Alumni-Driven Reunion Merch
Challenge: Creating Meaningful Engagement Before Alumni Arrive on Campus Grinnell College faced a familiar challenge in higher education advancement: how to increase reunion participation while fostering genuine, meaningful engagement with alumni. Historically, reunion merch was ordered in bulk and given away onsite, often resulting in excess inventory, limited emotional connection, and items that alumni took […]
San Francisco Bay University Creates an Inclusive Welcome Experience for First-Generation Students
The Challenge San Francisco Bay University (SFBU), an institution focused on preparing the next generation of Silicon Valley innovators, recognized a key opportunity to enhance their admissions process. With many first-generation college students navigating the unfamiliar terrain of college enrollment, SFBU wanted to create an engaging, supportive experience that would guide students through the key […]