Sticker Postcards: Plumbing Marketing that Lasts

Share your message effectively – our sticker postcards stick around, giving your brand enduring visibility. Elevate your direct mail strategy and create a long-lasting impact.

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Your Tool for Lasting Connections

Seamless Marketing, Memorable Results

Magellan is your partner in creating sticker postcards that not only share your message but keep your contact info handy for when homeowners need it most.

STRATEGIC EXAMPLES

Your Service, Remembered

Our sticker postcards aren’t just about reaching out; they’re about sticking around. Each mailing offers functional stickers – whether it’s a service reminder for their thermostat or a memorable brand emblem, it’s a call to action that stays in sight.

Here are just a few ways that our clients have used sticker postcards!

Service Reminder Stickers

Stay top of mind! When it’s time for maintenance, or an issue arises, you’ll be their first call. Our stickers serve as a direct line to you, right on their water heater or other equipment.

Brand Visibility Stickers

Build your plumbing service's reach with vibrant stickers that make your brand a mainstay in every serviced home.

Coupons and Discounts Stickers

Stickers that offer a discount on future services or products help to ensure customer retention and repeat business.

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How it works

Crafting Effective Connections Through Sticker Postcards

Design with Purpose

Work with our design team to create sticker postcards that carry your brand’s message and stand out to your customers and prospects.

Mailing Made Easy and Secure

Trust Magellan to take care of the entire mailing process for your sticker postcards. Your customer data is in safe hands, used solely to ensure your marketing hits the mark, every time.

Timely Delivery, Timely Reminders

Count on Magellan for prompt production and mailing, ensuring your message arrives exactly when it’s most effective.

Elevate Your Direct Mail Impact

Direct mail is a proven powerhouse in the plumbing industry, and our sticker postcards are your secret weapon. They’re not just mail; they’re mini billboards, maintenance reminders, and brand ambassadors, ready to adhere to fridges, water heaters, and thermostats across your service area.

Make Every Mailer Count

With impressive engagement rates, direct mail sticker postcards offer you a way to be prominently displayed in homes, ensuring your service is unforgettable. From warranty reminders to eco-friendly trade-ins, your brand goes beyond service—it becomes part of the household.

Upgrade your outreach. Let Magellan’s sticker postcards carry your message further and make every mailer count.

The possibilities? Truly endless.

Variable Data Best Practices

  • At the quoting stage of your project, please let us know how many fields of variable data your piece will have as this can affect pricing.
  • Data should be provided to us as an Excel spreadsheet with only the applicable data included.
  • Verbiage for variable data fields on artwork file should match up exactly with data fields on spreadsheet.
  • Spacing on artwork must allow for longest data entries. We recommend that your designer tests this in advance to confirm that the fields in the design can fit your longest pieces of data.

Postage Permits

We are happy to mail using a client’s USPS non-profit number. Here are a few best practices for this to go smoothly. Let our team know up front on the project so we can make sure to get the information we need right away. 

While our mail house does prefer to use their permit number for the mailing, we can use the client’s permit, If using their permit number, ensure there is enough postage to cover the mailing.

The information we need to in order to use a client’s nonprofit number includes the following:

  • CRID (customer registration ID)
  • Non-Profit Authorization Number (with USPS, not their nonprofit number for the university)
  • Non-profit indicia
  • Return address that is on file with USPS for the non-profit authorization number
  • Permit number

Formatting the Mailing List

Our account team will advise on specific requirements for your project’s mailing list.  We generally recommend these best practices to format the mailing list:
  • Send your data in a spreadsheet, saving it in the comma-separated values (CSV) format
  • International addresses must be separated from domestic addresses
  • Domestic addresses should at least contain data fields for “first name”, “last name”, “address 1”, “address 2”, “city”, “state” and “ZIP code”