How Grinnell College Used Anniversary Merch to Celebrate 40 Years of the Stonewall Resource Center
Challenge: Celebrate a Legacy While Connecting Generations For 40 years, Grinnell College‘s Stonewall Resource Center has provided a place where students can find connection, support, and a sense of belonging. To commemorate the Center’s anniversary, Grinnell partnered with Magellan to create a collection of branded merch that celebrated the Center’s legacy while connecting current students, […]
Opening Doors: How a Pop-Up Admit Pack Put Florida Polytechnic University on the Map
Challenge: Building Brand Recognition for Florida’s Only All-STEM Public University Florida Polytechnic University is the only public, all-STEM university in Florida. But at just 12 years old, the institution faced a significant hurdle that no amount of academic distinction could solve on its own: many prospective students and their families simply didn’t know about it. […]
Stevenson University Streamlines Accepted Student Flag Mailings with Slate Integration
Challenge: Creating a Faster, More Efficient Accepted Student Outreach Process For Stevenson University, accepted student outreach needed to happen quickly and consistently to keep admitted students engaged during the enrollment journey. Since 2021, Stevenson has partnered with Magellan to create an accepted-student flag mailing that helps students celebrate their admission and take the next step […]
How Lawrence University Built a Multi-Touchpoint Admissions Strategy from Admit to Arrival
Challenge: Creating Consistent Engagement Across the Admissions Journey Lawrence University set out to solve a broader challenge than any single stage in the funnel: how to create consistent, meaningful engagement from first touch through enrollment. Like many institutions, they faced pressure at multiple points in the admissions journey. Sparking excitement with admitted students. Converting admits […]
Packed with Pride: A Move-In Bag That Goes the Distance
Challenge: Meeting students at the moments that matter most Syracuse University’s Whitman School of Management needed a branded item that could serve a very specific purpose: welcoming admitted students into the Whitman community in a way that felt genuine and lasting. When a student is admitted to Whitman, they’re invited to on-campus recruitment events to […]
University of Wisconsin–Madison Delivers a Memorable Admissions Experience with the Build-a-Bucky Set
Building School Spirit, One Block at a Time Challenge: Stand out with a gift students would keep The University of Wisconsin–Madison has a tradition of gifting admitted students something special at their admitted student events, and each year the bar gets higher. The admissions team wasn’t looking to reinvent the wheel; they were looking to […]