How Grinnell College Used Anniversary Merch to Celebrate 40 Years of the Stonewall Resource Center
Challenge: Celebrate a Legacy While Connecting Generations For 40 years, Grinnell College‘s Stonewall Resource Center has provided a place where students can find connection, support, and a sense of belonging. To commemorate the Center’s anniversary, Grinnell partnered with Magellan to create a collection of branded merch that celebrated the Center’s legacy while connecting current students, […]
From the Delivery Room to Move-In Day: How Siena University Built a Legacy Pipeline One Gift at a Time
Challenge: Competing for Loyalty Before the Search Even Begins Alumni engagement and enrollment teams at Siena University faced a common but pressing challenge: how to cultivate the next generation of Saints before they ever set foot on campus? With increasing competition among regional colleges and universities, Siena needed a proactive strategy to deepen its connection […]
A Holiday Tradition That Kept the University of Richmond Top of Mind
Challenge: Finding the Right Holiday Connection As the year came to a close, the University of Richmond wanted a meaningful way to stay connected with key external partners, specifically high school counselors and college chief enrollment officers who play a vital role in the enrollment journey. Like many institutions, Richmond faced a familiar challenge: traditional […]
University at Buffalo True Blue Ambassador Boxes
The University at Buffalo wanted to formally welcome and recognize faculty and staff who agreed to serve as ambassadors for the university’s True Blue initiative. As part of this internal pride-building effort, UB aimed to create an experience that would generate excitement, reinforce a sense of belonging, and motivate early participation — while clearly signaling […]
Pride That Sticks: How DePaul Used Sticker Sheets to Engage Alumni and Families
Sometimes the best merch doesn’t have to be flashy. It just needs to be smart, intentional, and in the right place at the right time. That was the strategy behind DePaul University’s dual sticker sheet campaign, co-created by the Office of Alumni Relations and the Office of Parent Engagement. The goal was to build pride […]
How University of Richmond Uses Branded Socks to Spark Repeated Donor Engagement
Challenge In 2020, in-person connection was limited due to the pandemic. The Annual Giving team at the University of Richmond had to find a new way to kick off fundraising with energy and spirit. They decided to try branded merch as a way to engage their donor community from a distance. That first campaign offered […]