college enrollment promo success

College Enrollment Success Amidst Uncertainty

January 20, 2022

It wasn’t that long ago that I worked for a college president who would lightheartedly lament May 1 as the day that the mercurial decisions of 17-19 year olds could determine the fate of an institution (or at least its financial wellbeing). College enrollment success is by no means an easy feat at any time, but in these uncertain days, anticipating its achievement is especially fraught with concern. I suspect no small number of admissions professionals would joyfully embrace that familiar unpredictability if it were the only unknown during this

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branded-merch

Reading Roundup: Through the Merch Monocle

January 6, 2022

To make sure we’re always giving our clients the most relevant and forward-thinking solutions, we like to stay up to date on news, trends, and ideas that can empower our clients. There’s tons of great content to consume, but not enough of it talks about the value of integrating branded merch, especially since promo can help in so many ways.   Fortunately, the question “How would merch help?” is always in mind at Magellan when we read, share, watch, listen and scroll basically any professional content. So, even though most of

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swag tells your story

What The Voice Tells Us About College Recruitment and Swag

December 20, 2021

If college recruitment and admissions were ever made into a reality competition show, it might look a bit like The Voice. And it’s a singing example of how swag can tell your story. The competition starts with a small panel of industry celebrities evaluating a large group of contestants one by one based solely on a single “blind” audition. If the coaches like what they hear, they turn their chairs around to signal to the contestant, “I want you on my team.” When more than one coach “turns” for a

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Giving tuesday holiday. Trolley with gift box. Charity, donations concept.

Making an Impact on #GivingTuesday

December 8, 2021

Each year, the team at Magellan Promotions gets involved with Giving Tuesday by donating to causes and charities that we find important. Magellan generously matched each individual donation, for a total of more than $1,690 in donations to these organizations – a record year in contributions for Magellan! Here’s a look at where we donated and why we support these great organizations. United for Waukesha Community Fund Supported by Alyssa This Giving Tuesday, I am donating to the United for Waukesha Community Fund. This fund is providing support to the

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uncf-cp

Supporting Those We Serve

November 30, 2021

Written by Tim Jones, Higher Ed Marketing Manager at Magellan Promotions More than a decade ago, author Simon Sinek pointed to something great leaders and organizations understand. “People don’t buy what you do, they buy why you do it.” Part of what makes the work we do with higher education clients so energizing is that we often share the same motivation. While we go about it from different angles, our collective “why” comes down to actively creating opportunities for as many people as possible to experience the transformational impact of

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wolaver-family-landscape-june-2020

Update on our Diversity & Equity Initiatives

November 19, 2021

Written by Michael Wolaver, Captain of Magellan Promotions In June of 2020, I wrote a blog post on how it was time for our company to do more on diversity, equity and implicit bias. This was in the wake of the murder of George Floyd and the resulting civil unrest.  As we saw it as an organization, it was time for us to be more outspoken on how we were addressing the inequities that plague our society. In the blog, I outlined initiatives that we were going to be implementing.

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