giving tuesday

Making an Impact on #GivingTuesday

December 14, 2022

Each year, the team at Magellan Promotions gets involved with Giving Tuesday by donating to causes and charities that we find important. In addition to the individual donations, Magellan generously matched each gift, for a total of more than $1,250 in donations to these organizations. Here’s a look at where we donated and why we support these wonderful organizations. Second Harvest Foodbank of Southern Wisconsin Supported by Dan I chose Second Harvest Foodbank of Southern Wisconsin since my father-in-law does volunteering with them and he emphasized the need is above

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adding branded merch to your marketing plan

5 P’s to Successfully Adding Branded Merch to Your Marketing

June 21, 2022

Are you just getting started in looking at adding branded merch to your marketing plan? Or maybe you’re already planning a campaign with promo merch and have incorporated promotional products before. Whether you are new to promo or have used it many times, it is helpful to consider these five things to successfully integrate promo into your next marketing campaign. Purpose Start here: Clearly identify what you’re trying to accomplish–the goals and outcomes you are working toward. Maybe it’s as broad as raising awareness among prospective students or clients, or

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2022 new and trending products

New & Trending Products for 2022

March 4, 2022

Each January, our team is super excited to attend the PPAI EXPO in Las Vegas where we explore the new and trending products in the industry. We commit to staying on top of trends and identifying products that are not just fun and/or cool, but will help build and strengthen communities for their targeted audiences. After each EXPO, our team creates a list of our favorite new and trending products. For 2022, we really liked 13 items, so instead of the usual top 10 list, we broke the mold and

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branded can merch help with staff retention

How Branded Merch Can Help
with Staff Retention

March 3, 2022

In 2022, one of the biggest topics continues to be the Great Resignation and the strategic imperatives that organizations need to implement to retain staff. As we all know, there are a number of inputs that affect retention. While the Boomers, Gen X, Millennials and Gen Y are all different, studies (and common sense) consistently show that employees are attracted to organizations that care for them, provide work/life flexibility, are engaged in creating a better society and feel connected with their co-workers. Branded merch can help with staff retention by

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promo merch trends

Promo Merch Trends and Other Observations

February 18, 2022

The promotional product industry is constantly evolving with the types of products available. To stay on top of what is new and trending in the industry, every January our company attends the PPAI EXPO in Las Vegas (our industry’s largest trade show). At this event, our production partners showcase their product lines, giving us the opportunity to see, touch and sometimes even smell at over 1000 booths. This show is always a good opportunity to reflect on what promo merch trends we are seeing from a macro perspective.  After walking

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direct mail for college recruitment

Make Direct Mail Even More Effective with Merch

February 14, 2022

With so much attention focused on the ever-changing digital and social landscape, traditional marketing methods don’t seem to get as much love these days. Even highly-effective tactics like direct mail stay at the bottom of the priority list for those who remain convinced digital is superior in every way (spoiler alert: it’s not). Direct mail for college recruitment (especially when combined with branded merch) is still one of the most effective ways to encourage prospective student engagement, build positive relationships, and motivate action. It’s a missed opportunity. Direct mail is

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