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Top Sticker Trends and Innovations

Seven New Trends in Stickers

The popularity of stickers has grown tremendously over the past several years as people love to show off their affiliations through stickers on their devices, water bottles and more.    As stickers have matured as a product, new iterations and trends have evolved. We pride ourselves on staying focused on the latest trends, so here are seven trends, innovations and new sticker-related products.      Sticker Bifold Mailer (Magellan Innovation) – Direct mail has risen in popularity with the shift to digital marketing. Marketers are always looking for new options for direct mailers..

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NACAC College Fair Branded Merch

Rethinking College Fair Engagement and Display Strategies

For years, branded merch has been sidelined at NACAC sponsored college fairs as it was not allowed. One of the reasons I heard was that the organizers did not want attendees to be there to collect merch and not have as much interest in learning about colleges. So it was easier to just remove merch from the shows.  However, this year NACAC updated their exhibitor guidelines and now certain types of merch are approved. These items include pens, lanyards, keychains, small magnets, pennants and buttons. We are pleased that NACAC

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Smart NFC Branded Merch

Bridging Physical and Digital: How NFC Technology Enhances Recruitment Marketing

Smart NFC Branded Merch Branded merch has been a marketing vehicle since the first time someone etched their name into the side of a pen. Fast forward a few hundred years, and we find ourselves using technology to amplify marketing messaging, creating more engaging, interactive, and powerful branded merch. When our team visited the PPAI Expo this past January, they learned about a technology called NFC, or Near-Field Communication. This is not a new technology – NFC has been in development since the days of Thomas Edison. But it didn’t

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My Personal List of Recommended Products Not Often Thought Of To Spur Donor Giving

Innovative Branded Merchandise for Donors Collegiate donors love branded merch. Donors have emotional connections to the brand and branded products allow them to show their pride. Thus branded merch serves as a  powerful fundraising incentive while showing appreciation.   The opportunity here is to offer fresh ideas that create excitement around giving campaigns. I have identified a short list of under-the-radar branded merch that I think giving campaigns should consider. While these are a bit more niche than socks and umbrellas, I know that they would not only be appreciated, but

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Mailing in the Enrollment Cycle

The Power of Mailing Branded Merch at Four Key Enrollment Points

As college admissions plan for the next class, it is a perfect time to step back and review marketing tactics. The goals of recruitment marketing include building affinity, creating emotional connections and influencing the decision. Physical interactions are a powerful way to accomplish this. Mailing in the Enrollment Cycle Trend: Branded Merch in the Physical Mailbox There has been a resurgence of marketing towards the physical mailbox as marketers are seeing higher ROI on direct mail than on digital and social. Consider that today’s consumer gets about two pieces of direct

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Magellan Promotions proudly announces our inclusion in the prestigious PPAI 100 list for 2024.

Magellan Promotions Named to PPAI 100 Distributors List for 2024

Magellan Promotions is proud to announce that we have been named to the PPAI 100 list for 2024. Extensively researched and objectively scored, PPAI 100 is the highest recognition Promotional Products Association International bestows on its members. The prestigious list ranks 100 exemplary distributors and 100 exemplary suppliers in the promotional products industry. The PPAI 100 ranking, and our place on it, is based on several factors. Revenue is a key facet of the scoring, but other aspects of organizational excellence are also considered, including business growth over time, corporate

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Postage Permits

We are happy to mail using a client’s USPS non-profit number. Here are a few best practices for this to go smoothly. Let our team know up front on the project so we can make sure to get the information we need right away. 

While our mail house does prefer to use their permit number for the mailing, we can use the client’s permit, If using their permit number, ensure there is enough postage to cover the mailing.

The information we need to in order to use a client’s nonprofit number includes the following:

Formatting the Mailing List

Our account team will advise on specific requirements for your project’s mailing list.  We generally recommend these best practices to format the mailing list: