current promo merch trends

Current Promo Merch Trends

As promo merch evolves, we keep our ear to the ground to learn what is trending. Entering into 2023, our team reflected on what we learned at the January PPAI Expo in Vegas (our industry’s largest trade show where our production partners showcase their products) and what we have learned in conversations with clients over the past year. Through our reflection we identified a few trends that shape our recommendations. One-Piece Production As digital printing and automated workflows continue to improve, the revolution of one-piece custom imprinted products (also known

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Artwork and Promo Merch

Making Emotional Connections with Artwork

One of the best attributes of well-done promo merch is how the product can help the recipient feel emotionally connected to the brand. In order to best capitalize on this, we need to look at the two basic components of promo merch: the product and the artwork that goes on it.  Frequently, a lot of time is spent picking out the right product for a project or campaign. And while that is a worthwhile effort, what often adds value to the product is the artwork, as it can create emotional

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Top New Promo Merch Products 2023

Top New Products for 2023

Each January, our team is excited to attend the PPAI EXPO in Las Vegas, where we explore the new and trending promo merch products in the industry. Featuring more than 1,200 exhibitors and showcasing more than a quarter million products, we see, touch and taste a lot of promo merch! We reviewed the products that caught our eye, sampled the quality and discussed which items would have the biggest impact for our clients. Then our team compiled a list of our favorite new products for 2023! Check out our 2023

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giving tuesday

Making an Impact on #GivingTuesday

Each year, the team at Magellan Promotions gets involved with Giving Tuesday by donating to causes and charities that we find important. In addition to the individual donations, Magellan generously matched each gift, for a total of more than $1,250 in donations to these organizations. Here’s a look at where we donated and why we support these wonderful organizations. Second Harvest Foodbank of Southern Wisconsin Supported by Dan I chose Second Harvest Foodbank of Southern Wisconsin since my father-in-law does volunteering with them and he emphasized the need is above

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adding branded merch to your marketing plan

5 P’s to Successfully Adding Branded Merch to Your Marketing

Are you just getting started in looking at adding branded merch to your marketing plan? Or maybe you’re already planning a campaign with promo merch and have incorporated promotional products before. Whether you are new to promo or have used it many times, it is helpful to consider these five things to successfully integrate promo into your next marketing campaign. Purpose Start here: Clearly identify what you’re trying to accomplish–the goals and outcomes you are working toward. Maybe it’s as broad as raising awareness among prospective students or clients, or

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2022 new and trending products

New & Trending Products for 2022

Each January, our team is super excited to attend the PPAI EXPO in Las Vegas where we explore the new and trending products in the industry. We commit to staying on top of trends and identifying products that are not just fun and/or cool, but will help build and strengthen communities for their targeted audiences. After each EXPO, our team creates a list of our favorite new and trending products. For 2022, we really liked 13 items, so instead of the usual top 10 list, we broke the mold and

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