2022 new and trending products

New & Trending Products for 2022

Each January, our team is super excited to attend the PPAI EXPO in Las Vegas where we explore the new and trending products in the industry. We commit to staying on top of trends and identifying products that are not just fun and/or cool, but will help build and strengthen communities for their targeted audiences. After each EXPO, our team creates a list of our favorite new and trending products. For 2022, we really liked 13 items, so instead of the usual top 10 list, we broke the mold and

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branded can merch help with staff retention

How Branded Merch Can Help
with Staff Retention

In 2022, one of the biggest topics continues to be the Great Resignation and the strategic imperatives that organizations need to implement to retain staff. As we all know, there are a number of inputs that affect retention. While the Boomers, Gen X, Millennials and Gen Y are all different, studies (and common sense) consistently show that employees are attracted to organizations that care for them, provide work/life flexibility, are engaged in creating a better society and feel connected with their co-workers. Branded merch can help with staff retention by

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promo merch trends

Promo Merch Trends and Other Observations

The promotional product industry is constantly evolving with the types of products available. To stay on top of what is new and trending in the industry, every January our company attends the PPAI EXPO in Las Vegas (our industry’s largest trade show). At this event, our production partners showcase their product lines, giving us the opportunity to see, touch and sometimes even smell at over 1000 booths. This show is always a good opportunity to reflect on what promo merch trends we are seeing from a macro perspective.  After walking

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direct mail for college recruitment

Make Direct Mail Even More Effective with Merch

With so much attention focused on the ever-changing digital and social landscape, traditional marketing methods don’t seem to get as much love these days. Even highly-effective tactics like direct mail stay at the bottom of the priority list for those who remain convinced digital is superior in every way (spoiler alert: it’s not). Direct mail for college recruitment (especially when combined with branded merch) is still one of the most effective ways to encourage prospective student engagement, build positive relationships, and motivate action. It’s a missed opportunity. Direct mail is

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print and promo

The Powerful Combination of Print and Promo

“It can be hard to tell a nuanced and moving story in a typically small imprint area of a promotional product. A printed piece can be a great vehicle for a story but does not have the emotional impact and staying power of swag. Together, print and promo products, the customer stories come to life in a unique and compelling way.” I recently heard that quote and I wanted to share it.  This quote resonates so strongly with us. As a promotional product agency, our mission is to help our

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college enrollment promo success

College Enrollment Success Amidst Uncertainty

It wasn’t that long ago that I worked for a college president who would lightheartedly lament May 1 as the day that the mercurial decisions of 17-19 year olds could determine the fate of an institution (or at least its financial wellbeing). College enrollment success is by no means an easy feat at any time, but in these uncertain days, anticipating its achievement is especially fraught with concern. I suspect no small number of admissions professionals would joyfully embrace that familiar unpredictability if it were the only unknown during this

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