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Supporting Those We Serve

Written by Tim Jones, Higher Ed Marketing Manager at Magellan Promotions More than a decade ago, author Simon Sinek pointed to something great leaders and organizations understand. “People don’t buy what you do, they buy why you do it.” Part of what makes the work we do with higher education clients so energizing is that we often share the same motivation. While we go about it from different angles, our collective “why” comes down to actively creating opportunities for as many people as possible to experience the transformational impact of

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Update on our Diversity & Equity Initiatives

Written by Michael Wolaver, Captain of Magellan Promotions In June of 2020, I wrote a blog post on how it was time for our company to do more on diversity, equity and implicit bias. This was in the wake of the murder of George Floyd and the resulting civil unrest.  As we saw it as an organization, it was time for us to be more outspoken on how we were addressing the inequities that plague our society. In the blog, I outlined initiatives that we were going to be implementing.

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Unprecedented Times in the Promotional Product Industry

Magellan Promotions has been in business for 16 years and we have never faced challenges like this in the industry. At the beginning of COVID, we were really worried that we would not be able to provide imprinted products as manufacturers became unsure how to safely staff and operate their plants. After a few tenuous months, the supply chain became more predictable, and while there were challenges, it was manageable.  As the economy heated up in the spring of 2021 and into summer, the underlying challenges within the supply chain

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Cassi and her spatula

Make Your Promotional Product Last 20+ Years

When it comes to marketing, nothing beats promotional products in their ability to stand the test of time. Your billboard will eventually be replaced, your ad in the newspaper will be tossed out (or if you’re lucky, used as wrapping paper by a thrifty gift-giver), and even your social media posts will get buried by newer posts.  Promotional products, on the other hand, have staying power – at least when done well.  We wanted to know what types of promotional products had that special something that made people hold onto

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Magellan Virtual Product Showcase 2021

What was this year’s Magellan Virtual Product Showcase like? Think speed-dating…for promotional products. The 2021 Magellan Product Showcase was our first ever virtual showcase, and while we missed seeing local clients in person, the new virtual format allowed our clients from across the country to join in on the fun. Delivered in short, ten-minute segments, the showcase featured partners demonstrating products from phone tech to drinkware to hats to stickers and more, all focused on what’s trending in promotional products. If you weren’t able to join us for the live

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UGA School of Law Helps Admitted Students Connect with Campus

Keep the Excitement Going with Committed Students

There has never been a collegiate recruitment cycle more challenging than this one for many institutions. Yielding a class was already difficult before COVID reared its ugly head. Now recruitment offices need to meet their recruitment goals while having to shift to new tactics.   While digital communication has its place and purpose, a comprehensive marketing plan needs to include opportunities for physical connections. During COVID, promotional products provide an opportunity to create long-term physical connections. As our proprietary research demonstrated, promotional products integrated into the recruitment process are influential in

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