Igniting Engagement Through Tactile Experiences
Guest Speaker: Bobby Lehew
April 22, 2021
3:30pm – 4:00pm (CT)
In 2019, vinyl album sales increased by 19% to the shock and amazement of the digital music world. Beneath the overwhelming deluge of digital solutions and big-box answers, tactile experiences through smaller touchpoints have made a comeback for good reason: creating tactile experiences builds emotional connections and creates affinity between people, communities, and brands. In this 30 minute session, Michael Wolaver (Captain of Magellan Promotions) and Bobby Lehew (Chief Content Officer at commonsku) will discuss how promotional merchandise is on the rise and why. During the time of COVID, many brands are finding promotional products as a way to reconnect in their disconnected world, and how those experiences can help build unity, bring delight, and ignite engagement. We’ll discuss the key touchpoints that matter when building promo experiences for audiences, how branded merchandise helps build affinity, plus how integrating with other media helps build a full sensory experience!
We have a 100 attendee limit for this event, so sign up below to reserve your spot!