Why Vector?

Vector images are necessary because their quality will remain the same no matter the size of the artwork. An easy way to tell if an image is a vector is to increase it size. If the image becomes blurry of pixelated, it’s most likely a raster file and will not work for production. Vector logos are typically created when the artwork is originally designed. The most common types of vector files are ai, eps, svg, and pdf. You vector artwork will likely be named with one of those extensions.

Canva Artwork

Canva does not support or produce vector artwork. Files designed in Canva are not print-ready and will need to be turned into a vector file format.

PMS Colors & Fonts

If there are specific PMS colors, you need to use please call those out or make sure they are used in the vector file you submit. We will also need all fonts to be outlined.

custom promotional products

Variable Data Best Practices

  • At the quoting stage of your project, please let us know how many fields of variable data your piece will have as this can affect pricing.
  • Data should be provided to us as an Excel spreadsheet with only the applicable data included.
  • Verbiage for variable data fields on artwork file should match up exactly with data fields on spreadsheet.
  • Spacing on artwork must allow for longest data entries. We recommend that your designer tests this in advance to confirm that the fields in the design can fit your longest pieces of data.

Postage Permits

We are happy to mail using a client’s USPS non-profit number. Here are a few best practices for this to go smoothly. Let our team know up front on the project so we can make sure to get the information we need right away. 

While our mail house does prefer to use their permit number for the mailing, we can use the client’s permit, If using their permit number, ensure there is enough postage to cover the mailing.

The information we need to in order to use a client’s nonprofit number includes the following:

  • CRID (customer registration ID)
  • Non-Profit Authorization Number (with USPS, not their nonprofit number for the university)
  • Non-profit indicia
  • Return address that is on file with USPS for the non-profit authorization number
  • Permit number

Formatting the Mailing List

Our account team will advise on specific requirements for your project’s mailing list.  We generally recommend these best practices to format the mailing list:
  • Send your data in a spreadsheet, saving it in the comma-separated values (CSV) format
  • International addresses must be separated from domestic addresses
  • Domestic addresses should at least contain data fields for “first name”, “last name”, “address 1”, “address 2”, “city”, “state” and “ZIP code”