Promotional Products

Reading Roundup: Through the Merch Monocle

To make sure we’re always giving our clients the most relevant and forward-thinking solutions, we like to stay up to date on news, trends, and ideas that can empower our clients. There’s tons of great content to consume, but not enough of it talks about the value of integrating branded merch, especially since promo can help in so many ways.   Fortunately, the question “How would merch help?” is always in mind at Magellan when we read, share, watch, listen and scroll basically any professional content. So, even though most of

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What The Voice Tells Us About College Recruitment and Swag

If college recruitment and admissions were ever made into a reality competition show, it might look a bit like The Voice. The competition starts with a small panel of industry celebrities evaluating a large group of contestants one by one based solely on a single “blind” audition. If the coaches like what they hear, they turn their chairs around to signal to the contestant, “I want you on my team.” When more than one coach “turns” for a particularly promising contestant, the interested coaches compete to try to get the

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Unprecedented Times in the Promotional Product Industry

Magellan Promotions has been in business for 16 years and we have never faced challenges like this in the industry. At the beginning of COVID, we were really worried that we would not be able to provide imprinted products as manufacturers became unsure how to safely staff and operate their plants. After a few tenuous months, the supply chain became more predictable, and while there were challenges, it was manageable.  As the economy heated up in the spring of 2021 and into summer, the underlying challenges within the supply chain

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Make Your Promotional Product Last 20+ Years

When it comes to marketing, nothing beats promotional products in their ability to stand the test of time. Your billboard will eventually be replaced, your ad in the newspaper will be tossed out (or if you’re lucky, used as wrapping paper by a thrifty gift-giver), and even your social media posts will get buried by newer posts.  Promotional products, on the other hand, have staying power – at least when done well.  We wanted to know what types of promotional products had that special something that made people hold onto

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Magellan Virtual Product Showcase 2021

What was this year’s Magellan Virtual Product Showcase like? Think speed-dating…for promotional products. The 2021 Magellan Product Showcase was our first ever virtual showcase, and while we missed seeing local clients in person, the new virtual format allowed our clients from across the country to join in on the fun. Delivered in short, ten-minute segments, the showcase featured partners demonstrating products from phone tech to drinkware to hats to stickers and more, all focused on what’s trending in promotional products. If you weren’t able to join us for the live

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Keep the Excitement Going with Committed Students

There has never been a collegiate recruitment cycle more challenging than this one for many institutions. Yielding a class was already difficult before COVID reared its ugly head. Now recruitment offices need to meet their recruitment goals while having to shift to new tactics.   While digital communication has its place and purpose, a comprehensive marketing plan needs to include opportunities for physical connections. During COVID, promotional products provide an opportunity to create long-term physical connections. As our proprietary research demonstrated, promotional products integrated into the recruitment process are influential in

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