Promotional Products

One of the best attributes of well-done promo merch is how the product can help the recipient feel emotionally connected to the brand. In order to best capitalize on this, we need to look at the two basic components of promo merch: the product and the artwork that goes on it.  Frequently, a lot of time is spent picking out the right product for a project or campaign. And while that is a worthwhile effort, what often adds value to the product is the artwork, as it can create emotional

Each January, our team is excited to attend the PPAI EXPO in Las Vegas, where we explore the new and trending promo merch products in the industry. Featuring more than 1,200 exhibitors and showcasing more than a quarter million products, we see, touch and taste a lot of promo merch! We reviewed the products that caught our eye, sampled the quality and discussed which items would have the biggest impact for our clients. Then our team compiled a list of our favorite new products for 2023! Check out our 2023

Each January, our team is super excited to attend the PPAI EXPO in Las Vegas where we explore the new and trending products in the industry. We commit to staying on top of trends and identifying products that are not just fun and/or cool, but will help build and strengthen communities for their targeted audiences. After each EXPO, our team creates a list of our favorite new and trending products. For 2022, we really liked 13 items, so instead of the usual top 10 list, we broke the mold and

The promotional product industry is constantly evolving with the types of products available. To stay on top of what is new and trending in the industry, every January our company attends the PPAI EXPO in Las Vegas (our industry’s largest trade show). At this event, our production partners showcase their product lines, giving us the opportunity to see, touch and sometimes even smell at over 1000 booths. This show is always a good opportunity to reflect on what promo merch trends we are seeing from a macro perspective.  After walking

If college recruitment and admissions were ever made into a reality competition show, it might look a bit like The Voice. And it’s a singing example of how swag can tell your story. The competition starts with a small panel of industry celebrities evaluating a large group of contestants one by one based solely on a single “blind” audition. If the coaches like what they hear, they turn their chairs around to signal to the contestant, “I want you on my team.” When more than one coach “turns” for a