
Making Emotional Connections with Artwork
One of the best attributes of well-done promo merch is how the product can help the recipient feel emotionally connected to the brand. In order to best capitalize on this, we need to look at the two basic components of promo merch: the product and the artwork that goes on it. Frequently, a lot of time is spent picking out the right product for a project or campaign. And while that is a worthwhile effort, what often adds value to the product is the artwork, as it can create emotional