Insights

adding branded merch to your marketing plan

5 P’s to Successfully Adding Branded Merch to Your Marketing

June 21, 2022

Are you just getting started in looking at adding branded merch to your marketing plan? Or maybe you’re already planning a campaign with promo merch and have incorporated promotional products before. Whether you are new to promo or have used it many times, it is helpful to consider these five things to successfully integrate promo into your next marketing campaign. Purpose Start here: Clearly identify what you’re trying to accomplish–the goals and outcomes you are working toward. Maybe it’s as broad as raising awareness among prospective students or clients, or

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Keep the Excitement Going with Committed Students

March 17, 2021

There has never been a collegiate recruitment cycle more challenging than this one for many institutions. Yielding a class was already difficult before COVID reared its ugly head. Now recruitment offices need to meet their recruitment goals while having to shift to new tactics.   While digital communication has its place and purpose, a comprehensive marketing plan needs to include opportunities for physical connections. During COVID, promotional products provide an opportunity to create long-term physical connections. As our proprietary research demonstrated, promotional products integrated into the recruitment process are influential in

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Integrating Promotional Products in a New Era of Student Recruitment

September 18, 2020

Although complications from the pandemic are forcing many admissions teams to rethink their playbook, it’s also a chance to innovate and try new tactics, in a new era of student recruitment.  With tried-and-true college fairs, visits, and admissions events being offered virtually, there are fewer chances for building meaningful in-person connections prospective students. But there’s still a way to help students feel that excitement, build these relationships, and increase the likelihood that students will enroll. Including promotional products in your outreach efforts has multiple benefits. You will help students develop

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Energize Virtual Learners to Retain Them

August 27, 2020

Students who thought their fall semester would be on campus might feel more isolated than ever taking online classes. Both new and continuing students could struggle connecting with a community they can’t experience in person, making them at-risk for leaving. It is imperative that colleges build strong connections with students to keep them enrolled by keeping the university community energized and showing students they belong. That powerful connection will encourage them to participate in virtual social events, stay successful in their coursework, and ultimately remain enrolled.  One way to solve

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Promotional Products Influence the College Search

June 4, 2020

Now is a crucial time for colleges to evaluate their marketing strategies as they continue to recruit and enroll students amid extreme competition. We know that using imprinted promotional products to connect with prospective college students is highly successful. In order to continue providing the best recommendations, we conducted first-of-its-kind research to measure how promotional products are valued by students. By partnering with Advantage Research, we were able to analyze insights from 400 currently-enrolled first-year and sophomore students, who represent 298 public and private schools in 45 states. Our research

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In Response to COVID-19

May 15, 2020

We are actively monitoring the ongoing impact of COVID-19 on our industry to remain agile as we continue to serve our clients. We are continuing to fulfill projects that come our way. More product suppliers have restarted production and we are monitoring the performance of the others. Magellan Promotions has long-standing relationships with production partners across the United States which allows us to continue sourcing products from a vast network. Clients continue to seek product solutions in response to COVID-19. We are providing an active list of face masks, face

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