Insights

Keep the Excitement Going with Committed Students

There has never been a collegiate recruitment cycle more challenging than this one  for many institutions.  Yielding a class was already difficult before COVID launched its ugly head. Now recruitment offices need to meet their recruitment goals while having to shift to new tactics.   While digital communication has its place and purpose, a comprehensive marketing plan needs to include opportunities for physical connections. During COVID, promotional products provide an opportunity to create long-term physical connections.  As our proprietary research demonstrated, promotional products integrated into the recruitment process are influential inRead more »


Integrating Promotional Products in a New Era of Student Recruitment

Although complications from the pandemic are forcing many admissions teams to rethink their playbook, it’s also a chance to innovate and try new tactics, in a new era of student recruitment.  With tried-and-true college fairs, visits, and admissions events being offered virtually, there are fewer chances for building meaningful in-person connections prospective students. But there’s still a way to help students feel that excitement, build these relationships, and increase the likelihood that students will enroll. Including promotional products in your outreach efforts has multiple benefits. You will help students developRead more »


Energize Virtual Learners to Retain Them

Students who thought their fall semester would be on campus might feel more isolated than ever taking online classes. Both new and continuing students could struggle connecting with a community they can’t experience in person, making them at-risk for leaving. It is imperative that colleges build strong connections with students to keep them enrolled by keeping the university community energized and showing students they belong. That powerful connection will encourage them to participate in virtual social events, stay successful in their coursework, and ultimately remain enrolled.  One way to solveRead more »


Promotional Products Influence the College Search

Now is a crucial time for colleges to evaluate their marketing strategies as they continue to recruit and enroll students amid extreme competition. We know that using imprinted promotional products to connect with prospective college students is highly successful. In order to continue providing the best recommendations, we conducted first-of-its-kind research to measure how promotional products are valued by students. By partnering with Advantage Research, we were able to analyze insights from 400 currently-enrolled first-year and sophomore students, who represent 298 public and private schools in 45 states. Our researchRead more »


In Response to COVID-19

We are actively monitoring the ongoing impact of COVID-19 on our industry to remain agile as we continue to serve our clients. We are continuing to fulfill projects that come our way. More product suppliers have restarted production and we are monitoring the performance of the others. Magellan Promotions has long-standing relationships with production partners across the United States which allows us to continue sourcing products from a vast network. Clients continue to seek product solutions in response to COVID-19. We are providing an active list of face masks, faceRead more »


Be True to Your Mission and Core Values

Written by Michael Wolaver, Captain of Magellan Promotions These past several weeks have been trying for businesses and organizations in varying ways.  At my promotional product company, Magellan Promotions, we moved all employees to being remote, dealt with disruptions in our supply chain, and had orders cancelled. We continue to adapt our practices despite a significant slowdown in business, and are monitoring the tremendous financial impact COVID-19 is having on our core customer base.  While other businesses have it way worse off than ours, we have a number of challengesRead more »