Enrollment – Full-Funnel Strategies

College enrollment promo success With the pressures to build a freshman class, the strategies to influence and create excitement with prospective students is imperative. This requires constant adaptations to your engagement practices. Two keystone moments of the recruitment process are when students are admitted into college and when they make their final decision. These moments are truly special for students because they have been working towards them for years. Colleges need to make sure they’re appropriately amplifying the excitement for maximum impact.  Currently I am getting personal experience with this.

Strategic Use of T-Shirts in Admissions Today I want to challenge the practice of giving t-shirts to all prospective students who take a college tour. The reason is I believe there is a better timing in the enrollment cycle for using the power of a t-shirt. Let me explain.     First, I get why colleges do this. Receiving a t-shirt is popular. Our research verified this: 93% of students who received a t-shirt during the recruitment process wore it.   Colleges want to make impactful impressions for tour visitors. They know if

Differentiating college tours with branded merch A few years ago, my son and I went on a college tour during his freshman year. With my branded merch antenna up, I noticed that some attendees were getting a branded merch gift bag and others did not (we did not). This made me curious. When the tour started, the leader asked for all of the admitted students in the room to stand up to be recognized. All of the standing students had the gift bag. I had my answer and it was

Recently, the Magellan team hosted a roundtable webinar featuring professionals from three colleges: Catie Taylor from the University of Evansville, Carlos Cano from Stevens Institute of Technology (formerly from Georgian Court University), and Cory Gannon from the University of Pikeville, where we discussed branded merch enrollment strategies. Each shared how they’ve effectively integrated branded merch into their overall enrollment marketing plans. From the conversation, I had six key takeaways that I wanted to share.  Survey Your Constituencies – One of the points that was shared consistently was the importance of

Targeted Merch using CRM Data I was recently talking with a Director of Admissions about their mailed admit packs. The college gets wonderful feedback on what they send and know it is an important part of their recruitment campaign (they just enrolled their second largest class). Their admit pack makes an immediate impression and creates a memorable and fun way to let the student celebrate their acceptance. However, from the college’s data, their team knows the pack is sent to a percentage of students that they feel are very unlikely

The goal of collegiate recruitment marketing is to build affinity and share important information with the goal of the student committing to the college. There are numerous strategies used during this process to achieve this desired outcome. One of the most powerful ways to have impactful engagements is to create experiences that make students laugh, get excited and pull at their emotions. And unexpected experiences that do this are gold. Pets in Recruitment Marketing Through this lens, I strongly believe that integrating pets into recruitment marketing can be a powerful