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Enrollment – Full-Funnel Strategies

Mailing in the Enrollment Cycle

The Power of Mailing Branded Merch at Four Key Enrollment Points

As college admissions plan for the next class, it is a perfect time to step back and review marketing tactics. The goals of recruitment marketing include building affinity, creating emotional connections and influencing the decision. Physical interactions are a powerful way to accomplish this. Mailing in the Enrollment Cycle Trend: Branded Merch in the Physical Mailbox There has been a resurgence of marketing towards the physical mailbox as marketers are seeing higher ROI on direct mail than on digital and social. Consider that today’s consumer gets about two pieces of direct

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branded merch choice matters for collegiate recruitment

Why Branded Merch Choice Matters for Collegiate Recruitment

Branded merch choice matters for collegiate recruitment Remember going to the dentist as a child and choosing the toy of your choice after the cleaning (and hopefully no cavities)? By choosing the item, it increased your excitement and the value that you put on the item. When product choice is part of the college search experience for potential students, it similarly raises the bar.  When navigating the college search process, students have a lot of choices. From large to small, private to public, local to distant, urban to rural, students

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Overcome FAFSA delays

Pivoting Strategies With the FAFSA Delay

Overcome FAFSA delays If recruiting college students (and students deciding on what colleges to attend) wasn’t hard enough, this year got much more complicated with the delay of both the FAFSA application and getting data out to colleges. Given the continued delays and uncertainties that this created, it’s fair to say that everyone is in a suboptimal situation! There is added stress on the entire system, from colleges navigating how to yield a class with delayed financial information to families trying to make a significant financial decision with limited information. 

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CRM Marketing Automation Challenges in Higher Ed

Addressing the Shortcomings of CRM Marketing Automation in College Student Recruitment

The rise of marketing automation has revolutionized communication flows, making it easier  to engage with audiences more effectively and efficiently than ever before. Through the seamless integration of software and technology, universities can streamline their marketing efforts across various channels, from email and social media to website interactions and beyond. However, that often does not include a physical interaction–and that is the problem. A well-rounded multi-channel marketing plan includes a number of key ways to connect with audiences. Much is written about the buyer journey, but college recruitment is a

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high school influencers in college recruitment

Influencers in College Recruitment: My Personal Story

Collegiate recruitment is a challenging endeavor. Colleges have traditionally relied on influencers such as high school counselors to help attract prospective students. However, in a landscape where many institutions use this same pathway, standing out and making a lasting impression can be difficult. When collaborating with our clients, one approach that hasn’t received as much attention in reaching influencers at high schools is strategically connecting with individuals who engage with students in their fields of interest. While high school curricula may not offer the same diversity as colleges, students often

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Unpacking CIVSA: Key Themes and Promo Items for Engaging College Tours

The recent Collegiate Information and Visitor Services Association (CIVSA) conference was a fantastic opportunity to learn more about enhancing college tours with unique branded merch, thereby making these tours even more engaging and effective. Several standout themes and promotional items caught our attention – let’s dive right into the takeaways!  Shoe-In Success: Footwear Steps Up in Outfitting  Who said tour guides’ attire has to be ‘pedestrian’? While outfitting tour guides with apparel has been a long-standing practice, colleges can now add a novel twist. Beyond the regular sublimated apparel, one

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Postage Permits

We are happy to mail using a client’s USPS non-profit number. Here are a few best practices for this to go smoothly. Let our team know up front on the project so we can make sure to get the information we need right away. 

While our mail house does prefer to use their permit number for the mailing, we can use the client’s permit, If using their permit number, ensure there is enough postage to cover the mailing.

The information we need to in order to use a client’s nonprofit number includes the following:

Formatting the Mailing List

Our account team will advise on specific requirements for your project’s mailing list.  We generally recommend these best practices to format the mailing list: