Content Strategist

Date – January 2021
Current Opening – Content Strategist

Summary

The Content Strategist is a new position that was created to strategize and create effective and engaging content to market Magellan Promotions. The purpose of marketing at Magellan Promotions is to build brand awareness, position Magellan Promotions as a thought leader, create pathways for contacts to engage and start projects. The promotional product industry is a relationship business, thus you will combine personal engagement marketing initiatives with content rich, solution-based resources. 

This position may be 100% remote or be performed out of our corporate office in West Allis, a suburb of Milwaukee, WI.

Position Description

As the Content Strategist, you will build and manage a rich content/editorial calendar that achieves the marketing goals of the business.  This includes attracting a qualified audience to our website that leads users connecting with our team.  You will collaborate with the Magellan Promotions team to create and suggest new content ideas. Your primary goals include growing new leads by converting site traffic through calls to action, landing pages, and lead generation content. In addition you will optimize marketing content creation for lead nurturing activities such as mailings and events.  

Areas of Focus
This position will be involved in the idea creation, content strategy and production for the below tactics.      

Mass Communication The purpose of our mass emails communication (for example monthly e-newsletters) is to demonstrate our expertise, humanize the business and provide ideas that will be helpful to the audience. You are responsible for identifying and writing engaging content.  In addition, you strategize a communication flow and content for growing the mass communication audience.  

Direct Mail Support – When Magellan Promotions does a direct mail campaign, you support the mailing by producing the marketing content, calls to action and digital assets.      

Website Content – You review the website for opportunities to update and add content to enhance the experience of the users and take most advantage of SEO opportunities. Actual updates to the HTML code and images on the website will be handled by the Project Manager.  

Content Marketing –  The content marketing we produce is created with the intention of influencing and educating the audience. Examples of content that you will be responsible for creating include blogs, project stories (case studies) and strategic marketing outreaches.  

Events – Magellan Promotions attends and hosts conferences and events throughout the year. You create content that is used at the conference and any digital marketing campaigns pre and post conference.  

Webinars –  You create supporting content and promote webinars to our target audiences. 

Research – When Magellan Promotions completes a proprietary research project, you will create a white paper, digital and physical marketing materials.    

Social Media – Social Media is run by the Product Marketing Manager. You are involved and work with that role to coordinate content and the implementation of the editorial calendar across the business. 

In addition, you will recruit clients, influencers and thought leaders to provide additional content for blogs and testimonials. 

There will be other projects and initiatives you will be involved in as needed and as the business evolves.

If selected for the  Content Strategist role, you will go through a thorough on-boarding process to have a firm understanding of the business so you understand what is important to our targeted contacts and why. With this background you will be able to come up with ideas and find angles that best position content to solve our contacts’ challenges and communicate it in ways that resonate.

Metrics
The effectiveness of market content strategy is measured in a number of ways, including website traffic, engagement with mass communication and results from direct marketing campaigns. To drive your effectiveness, you establish a closed-loop analytics process with Business Development to understand how inbound marketing activity turns into customers. You will use data to continually refine processes to help convert customers.

Team Interaction
With Magellan Promotions being a small business, the Content Strategist role will often have direct input on overall marketing strategies for the company. You will interact with a number of team members on a regular basis. This position reports to Michael Wolaver, Captain of Magellan Promotions, who oversees and directs the marketing. You will coordinate extensively with Business Development as sales and marketing work together closely.  The Content Strategist collaborates with the Product Marketing Manager on sticker and social media marketing. In addition, you regularly communicate with the Account Manager team on projects and share product trends and ideas. The Project Manager is involved in a number of the marketing projects and will interact often with the Content Strategist on timelines and deliverables.  The Content Strategist works hand in hand with our Graphic Artist to create any needed images for content.          

Professional Development
To keep up to your skills and knowledge up to date, you will be expected to be involved in the following: 

  • Take advantage of training and development opportunities to further hone content creation skill sets and industry trends
  • Continually learn about our core audiences and their challenges
  • Opportunities to build upon leadership and collaboration skills
  • Develop and nurture strong partnerships with peer businesses and organizations that serve our target contacts. 

Qualifications

  • Have worked in a content creation specific role for at least 4 years that involves similar outputs as described.
  • Possess excellent written communication skills with the proven ability to adjust tone for varying content types. Experience telling stories in marketing content with the goal of influencing the reader is preferred.
  • Demonstrate success in quantifiable marketing projects. 
  • Proven creative thinker and excellent idea generator.
  • Problem solving and interpersonal skills with strong attention to detail. 
  • Self motivated with ability to manage and prioritize multiple projects, and adjust to shifting responsibilities
  • Work well autonomously and with teams. 

Compensation & Benefits
Magellan Promotions offers a competitive salary based on applicable experience.

Fun Benefits – We’re a pretty relaxed group at Magellan Promotions. We have a casual dress code, summer hours, paid volunteering time, and more. 

Formal Benefits – Health care (including dental and vision), paid maternity leave, retirement plan, generous paid time off and paid holidays.

How to Apply:  Email a cover letter and resume to jobs@magellanpromotions.com.  Title the e-mail “Content Strategist – Magellan Promotions”.