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Branded Merch Choice Stores

Imagine this marketing campaign: An admitted potential college student chooses their branded merch to celebrate their special moment. Or this scenario: A university donor selects a thank you item from a curated selection of branded merch. This is what online choice stores facilitate for campaigns. They empower users with the ability to choose, leading to increased excitement (as shown by our research). This results in more engaged users and longer-term use of the product – all clear benefits. Let’s walk through the benefits of creating a choice store, delve into how it works, and share a success story.

The Power of Choice Stores

Trackable Results
Regular feedback about recipients’ selections provides engagement insight, enabling targeted outreach and smarter budget use, ensuring interactions are both meaningful and effective.

Timely Delivery
Items are kept on hand, ensuring streamlined logistics, meaning that your audience receives their item rapidly – keeping the excitement fresh.

Elevated Experience
We create a custom online store that aligns with your college’s brand, leaving a lasting impression.

Resonate With and Excite Your Audience
Increase the likelihood of the branded item being valued and utilized, which keeps your institution top of mind.

“Allowing students to select their own gift from the choice store really amplified their excitement and connection to Missouri S&T. It’s a tangible way to show we value their individual preferences and are thrilled to welcome them into our community.”

How It Works

The Big Win: All actions are trackable, offering real-time results and insights.

Click image to view a demo "Choice Store"

Innovative Uses for Your Choice Store

Enhance or transform your existing engagement strategies with a choice store, offering a unique way to connect with your community. Whether replacing in-person distributions, or elevating mailed items by offering personalized selections, a choice store adds a modern, interactive layer to your audience’s experience, making every interaction memorable and impactful.


Enhance admit campaigns by offering new students a choice in welcome gifts, such as college-branded sticker sheets, for a quick, personalized connection.


Motivate student deposits with the promise of exclusive merchandise. A compelling incentive that shows value and appreciation.

Donor Appreciation

Express gratitude to donors by upgrading from a one-size-fits-all approach to offering a variety of high-quality, branded gifts. This enriches the donor experience with a sense of personal touch and appreciation.

Spotlight: Success With Choice Stores

Discover how Missouri S&T revolutionized their outreach with a bespoke ‘Choice Store.’ This innovative platform enabled them to engage more effectively with students, making every interaction count. 

The results? Increased engagement, satisfaction, and brand loyalty. Witness their journey and the remarkable outcomes of adopting a choice-based approach.

Let’s Design Your Choice Store

Your campaign deserves a unique approach. Let’s customize a Choice Store that meets your exact needs, creating unforgettable experiences for your audience.

Kick off your personalized choice project with us. Reach out today for a custom quote and take the first step towards a campaign that stands out.

Postage Permits

We are happy to mail using a client’s USPS non-profit number. Here are a few best practices for this to go smoothly. Let our team know up front on the project so we can make sure to get the information we need right away. 

While our mail house does prefer to use their permit number for the mailing, we can use the client’s permit, If using their permit number, ensure there is enough postage to cover the mailing.

The information we need to in order to use a client’s nonprofit number includes the following:

Formatting the Mailing List

Our account team will advise on specific requirements for your project’s mailing list.  We generally recommend these best practices to format the mailing list: