In 2022, one of the biggest topics continues to be the Great Resignation and the strategic imperatives that organizations need to implement to retain staff. As we all know, there are a number of inputs that affect retention. While the Boomers, Gen X, Millennials and Gen Y are all different, studies (and common sense) consistently show that employees are attracted to organizations that care for them, provide work/life flexibility, are engaged in creating a better society and feel connected with their co-workers. Branded merch can help with staff retention by demonstrating all of these things.

Now while branded merch cannot wholly solve retention, integration of imprinted products can positively engage, build emotional connections and strengthen community amongst staff. There are numerous ways to thoughtfully integrate branded merch with retention strategies, including:

• Merch Stores – Decorated apparel lets staff show their company pride, internally and externally. Branded merch apparel websites are excellent because they allow employees to choose the product(s) of their choice, thus they are more likely to wear the garment. The custom website can include a wide range of options to allow many style choices. These website stores are more popular than ever and easy to set up. View the store options on our website and for a specific example, check out how Core Creative used their company store.
• Surprise Appreciation – Employees want to be appreciated for their hard work. Surprising employees with gifts of appreciation can go a long way in building strong bonds. One easy and impactful way to do this is through our partnership with Batch and Bodega, where we can provide a wide variety of food options that are thoughtfully paired with a promo product (and no minimum order quantities). The employee will receive a box with the products, including a customized insert card on top (see an example). The box can be sent directly to your staff member’s desk or their home.
• New Employee Welcome Kits – Research shows that it is imperative to have a positive onboarding process to create long term retention. One impactful approach is to have a branded welcome pack for the employee’s first day, either remote or in-person. We have seen clients use backpacks, apparel, stickers, water bottles, travel mugs, mousepads and even flip flops. Each organization has their own vibe and these kits are custom-created to fit the culture.

Employee retention campaigns are investments that dwarf the cost of hiring and re-training new staff. Promotional products play a unique role in employee engagement because they are a physical good that is a tribe identifier, creating emotional connections and building community. This is how branded merch can help – take a look at your staff retention strategies and make sure your organization is using branded merch to welcome, celebrate and retain your team!