Magellan Virtual Product Showcase 2021

What was this year’s Magellan Virtual Product Showcase like? Think speed-dating…for promotional products. The 2021 Magellan Product Showcase was our first ever virtual showcase, and while we missed seeing local clients in person, the new virtual format allowed our clients from across the country to join in on the fun. Delivered in short, ten-minute segments, the showcase featured partners demonstrating products from phone tech to drinkware to hats to stickers and more, all focused on what’s trending in promotional products. If you weren’t able to join us for the liveRead more »


Keep the Excitement Going with Committed Students

There has never been a collegiate recruitment cycle more challenging than this one  for many institutions.  Yielding a class was already difficult before COVID launched its ugly head. Now recruitment offices need to meet their recruitment goals while having to shift to new tactics.   While digital communication has its place and purpose, a comprehensive marketing plan needs to include opportunities for physical connections. During COVID, promotional products provide an opportunity to create long-term physical connections.  As our proprietary research demonstrated, promotional products integrated into the recruitment process are influential inRead more »


New Products for 2021

One of the most anticipated projects each January for our team is the chance to learn about new promotional products that are introduced to the industry. Instead of the team making our annual trek to Las Vegas for the Promotional Products Association International (PPAI) Expo, we experienced learning about the products from the comfort of our homes.  As a company, we commit to staying on top of the latest product trends and identify which new products are not just fun or cool, but will be appreciated, used and create memorableRead more »


Mailable Yard Signs On A Budget

Over the past year, yard signs have grown increasingly popular for a number of reasons. It is common now as we travel around to see signs celebrating healthcare heroes, college attendance, sports teams, Black Lives Matter, and a variety of political causes.   One of the challenges with signs is that they are expensive to mail due to the size of the sign and the frame. We have taken on this challenge to solve this issue to find the most cost efficient mailable yard sign options, and through this process, weRead more »


Fulfillment and Mailing Made Easy

Packaged promotional products sent by mail are an excellent way to create tangible connections with your audience. That’s because they have a different kind of impact. Imprinted mailers create a sense of excitement when first received, and the products included inside create continued engagement with recipients. They also provide a way to reach and activate your audience other than relying on cluttered email inboxes. However, mailers can be daunting and time-consuming to plan without the right considerations upfront. Thankfully, with our years of experience producing successful mailings, we are uniquelyRead more »


Stocking a Local Community Closet to Help Provide Warmth and Comfort

Core to our company’s mission of building community through promotional products, we find ways to give back throughout the year. This winter season, our team partnered locally with James E. Dottke Project-Based Learning High School to provide apparel for their Community Closet. Open to students, families, and the neighborhood, Dottke students actively manage the closet to provide clothing, food, and essential hygiene items.  After contacting our production partners about this opportunity, we received many thoughtful donations of t-shirts, polos, pants, sweatpants, sweatshirts, hats, baby clothes, and backpacks. This donation helpedRead more »