Influencers in College Recruitment: My Personal Story

high school influencers in college recruitment

Collegiate recruitment is a challenging endeavor. Colleges have traditionally relied on influencers such as high school counselors to help attract prospective students. However, in a landscape where many institutions use this same pathway, standing out and making a lasting impression can be difficult. When collaborating with our clients, one approach that hasn’t received as much […]

2024 Branded Merch Trends Uncovered

2024 Trends in the promo merch industry

2024 Trends in the promo merch industry Along with Hannah Batts and Cassi Dreyer, I went to Vegas in January to attend the PPAI Expo. This is our industry’s largest trade show where our production partners showcase their products. After our reflection, we identified some interesting trends that our clients should be aware of. In […]

EPIC Core Values

core values

Welcome to 2024! A new year always brings with it a sense of renewed purpose and opportunity. Having recently returned from our first-ever team retreat, we’re invigorated by shared visions and exciting plans, especially about how these developments will benefit you, our clients. This retreat was an essential step in aligning our actions with your […]

Business Built on Expertise

business built on expertise

As we are putting a wrap on 2023 (how are we at the end of the year again so quickly!), we have been busy planning for 2024. One of my favorite people, Liz Gross (Founder & CEO, Campus Sonar), recently recommended the book The Business of Expertise by David C. Baker. We have been positioning […]

Making an Impact on #GivingTuesday

Each year, the team at Magellan Promotions gets involved with Giving Tuesday by donating to causes and charities that we find important. In addition to the individual donations, Magellan matched each gift, for a total of more than $1,782 in donations to these organizations. Here’s a look at where we donated and why we support […]

Pioneering the 4-Day Work Week

Four-day work week

As November unfolds with its emphasis on gratitude and reflection, we’re reminded of the transformative changes and challenges we’ve embraced this year. Many of you have expressed curiosity about our four-day work week pilot. It’s been a fascinating journey, and in the spirit of sharing, we’re eager to delve into some of the insights that […]